Senior Social Media Manager

Warm Street; London; Hybrid; GBP 35,000 - 50,000; Part time

Job summary

A leading company in the beauty industry seeks a Senior Social Media Manager to drive their social media efforts. The role involves managing daily content, analyzing performance, and collaborating with various teams. Candidates should have a passion for beauty culture and extensive experience in social media management.

Benefits

Flexible working schedule

Pro-rata holidays

Qualifications

• 3+ years experience in social media management focused on beauty industry.
• Expertise in TikTok content creation and platform trends.
• Strong understanding of LGBTQIA communities and beauty cultures.

Responsibilities

• Lead all social media execution and client communications.
• Manage daily content calendars and optimize performance.
• Build project plans and ensure timely delivery of content.

Skills

Social media management

Content creation

Project management

Data analysis

Community engagement

Job description

Role: Senior Social Media Manager

Schedule: Part Time:TBD, Permalance / Contracted

Location: Flexible with 2 days in office

Start Date: July

Salary: Competitive - awaiting client approval

Holidays: Pro Rata

THE ROLE

The Senior Social Media Manager (Beauty & Social Specialist) will be the driving force behind our social media output across beauty and culture brands. They will be the day-to-day partner for our client, providing end-to-end management of daily content, reporting, creator collaborations and always-on beauty content. This person will have established, hands-on experience running TikTok accounts, staying close to beauty trends, GRWM formats, influencer culture and platform shifts. They must be able to work nimbly to create and publish reactive content with a fast turnaround. Social moves across the clock, and there’s a need to be ‘always on’. Hyper-organised, culturally connected, and project-minded, they will ensure all content is delivered on time, on brand and to the highest standard.

They will have a strong understanding of LGBTQIA communities and be deeply connected to the cultures and conversations happening across beauty spaces. Preference will be given to candidates who identify as a person of colour, in line with our commitment to diversity and representation and the culture we are trying to represent & advocate for, with this brand.

WHAT WE ARE LOOKING FOR

We’re looking for a social-native beauty obsessive who understands how to build and grow brand communities online. You know what makes beauty content land on TikTok, Instagram and emerging platforms. You have a deep understanding of both creator and consumer behaviour, know how to build platform-first strategies, and have a sharp eye for what’s trending in beauty culture.

You live and breathe beauty TikTok, creator marketing, beauty trends, GRWM content and the wider social conversation. You thrive in fast-moving, always on environments where flexibility is key. You are a meticulous, content planner with an analytical mind who can translate platform trends into actionable beauty-first content. You are highly organised and have experience managing creators, a content calendar, overseeing reporting, and optimising performance. Energy, enthusiasm & proactivity is a must.


DAY-TO-DAY ACCOUNT RESPONSIBILITIES

• Act as our client’s right hand and day-to-day partner, leading on all social media execution

• Client communications lead: directly manage the flow of project information and manage all approval processes.

• Team communications lead: ensuring everyone in the account team has visibility of project progress and next steps.

• Build project plans and timelines to meet campaign briefs.

• Manage daily content calendars, content uploads, and platform management across beauty verticals

• Monitor TikTok and other platforms for beauty trends, influencer moments, and opportunities, creating reactive content on the fly.

• Be connected to Queer culture, and the creators and conversation taking place. Bring your network, passion & community.

• Manage creator relationships and collaborations, with an eye for emerging talent

• Manage, run and optimize the social team day to day.

• Collaborate with wider team members across creative, strategy, and client services

• Own social reporting, analytics, and insights, delivering actionable performance learnings specific to beauty audiences

• Set up, track and report on project KPI’s

• Maintain an organised, deadline-driven approach to multiple projects and deliverables

REQUIREMENTS

• 3+ years experience in social media management with beauty industry experience

• Expertise in TikTok content creation, platform trends, beauty formats, influencer collaborations, and always-on reactive content

• Ability to turn around content quickly with a flexible, solutions-first mindset

• Hyper-organised with excellent project management skills

• Experienced in reporting, data analysis, and performance optimisation for beauty brands

• Strong understanding of LGBTQIA communities, beauty cultures and nuance

• Excellent creator management and partnership experience within beauty spaces

• Clear, collaborative communicator with a proactive and positive attitude

• Passion for beauty culture, music, and community-led storytelling

ABOUT WARM STREET

Since 2015, Warm Street has been building the blueprint for elevating cultural brands to a higher place.

We believe brands have a role to play entertaining, inspiring and building communities. The world would be a better place if there was more art, and less ads. We’re proud to be a global social media pioneer, creating thumb-stopping social for the boldest brands about. Each journey is guided by a diverse collective of cultural architects, creative thinkers, social innovators, and community specialists, we create soulful work with massive impact.

OUR VALUES

We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.