Sr Marketing Manager, EMEA Webinar Program

Workday, Inc.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Workday, Inc. in London is seeking a data-driven, AI-fluent Senior Marketing Manager, EMEA Webinar Program to own, elevate, and scale our webinar portfolio into a best-in-class, audience-first engine.

You will define strategy, governance, and roadmaps, align with Field Marketing, Sales, and Channel partners, and drive measurable pipeline outcomes across EMEA while leveraging AI to improve planning and reporting.

Qualifications

• 5+ years in B2B marketing and webinar strategy
• Experience owning or shaping enterprise webinar programs
• Governance models, SLAs, dashboards experience
• Strong stakeholder influence and cross-functional collaboration

Responsibilities

• Develop and scale a webinar portfolio aligned to business priorities
• Own strategy, governance, roadmaps, audience experience, and analytics
• Partner with Campaign Leads, Field Marketing, Sales, and SDR/BDR to drive adoption and pipeline

Skills

B2B marketing

Demand generation

Digital programs

Webinar strategy

Enterprise webinars

Tools

Goldcast

Marketo

Salesforce

Sigma

Demandbase

Job description

Your work days are brighter here.

We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

About the Team

The EMEA Marketing CoE is a key enabler of EMEA growth, acting as a connector between EMEA regions and global functions and delivering scalable programs that engage key audiences and drive demand for our product and services.

In that context, the EMEA Marketing CoE is looking to strengthen its ability to manage and operate a scalable Webinar program across EMEA. The objective is to combine strategic directions and business alignment with flawless execution and continuous optimization. It will strengthen a repeatable operating model focused on customer engagement, prospect education, demand creation, and measurable pipeline impact.

In order to ensure deep alignment with priorities, the program will be tightly integrated within our key Campaigns and Audiences framework, supporting demand and adoption for Solutions, Products and AI Agents. It will be aligned with multiple stakeholders including Field Marketing, Sales, BDR/SDR, Consulting, Customer Success.

About the Role

• We are seeking a data-driven, AI-fluent Senior Mktg Manager, EMEA Webinar Program to own, elevate, and scale our webinar program into a best-in-class, audience-first, demand generation engine.
• This role goes well beyond calendar management or webinar coordination. The leader will own the strategy, governance, roadmap, audience experience, performance reporting, and optimization of the webinar portfolio, through cross-functional alignment within EMEA Marketing and beyond.
• Defining and maintaining a predictable framework, the individual will bring the structure and discipline needed to ensure the overall program and every single webinar is aligned to business priorities, customer needs, product strategy, sales goals, and measurable pipeline outcomes.
• Working alongside EMEA Campaign Leads, you ensure an always-on, forward-looking plan of EMEA-led webinars is developed and communicated.
• You will serve as strategic enabler of webinar activities across EMEA marketing, ensuring local and 3rd party webinars are part of your framework and all webinar producers leverage consistent best practices, experiences and reporting.
• You will partner closely with Campaign Leads, Field Marketing, Sales, BDR/SDR, Digital and Channel Marketing, Solution Consulting, Customer Success to ensure program adoption and individual webinar promotion and follow up.
• You will connect with counterparts in NAM and APJ to share best practices, ensure re-usability and align tools, processes and frameworks as much as possible.
• The ideal candidate combines proven B2B webinar expertise, demand generation acumen, editorial sensibility, interpersonal and presentation skills, data fluency, operational rigor, and practical experience using AI to improve marketing execution, personalization and reporting.

About You

Basic Qualifications

• 5+ years of experience in B2B marketing, field marketing, demand generation, digital programs, webinar strategy with 2+ years of experience owning or significantly shaping enterprise webinar, virtual event or digital experiences.
• Proven ability to build high-quality webinar programs — compelling, credible, well-produced, audience-first, engaging, and conversion-oriented — that drive measurable business outcomes, including pipeline generation, pipeline influence, account engagement, lead conversion, or buyer progression.
• Experience building webinar governance models, intake processes, prioritization frameworks, editorial calendars, operating playbooks, SLAs, and performance dashboards.
• Strong presence with the ability to influence stakeholders, manage competing priorities, navigate matrixed environments, and make clear trade-off recommendations.

Other Qualifications

• Strong analytical skills with the ability to use performance data and engagement insights to make decisions and optimize programming.
• Practical experience using AI tools to improve marketing planning, audience segmentation, content development, workflow efficiency, personalization, engagement analysis, reporting, or optimization.
• Hands‑on understanding of webinar platforms, marketing automation, CRM, and analytics tools such as Goldcast, Marketo, Salesforce, Sigma, Demandbase or similar systems.
• Experience partnering with Sales, Consulting, Product Marketing, Solution Marketing, Industry Marketing, Field Marketing, Marketing Operations, and SDR/BDR teams.

Our Approach to Flexible Work

With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of the job, as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, or cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.