EMEA Webinar Programs Lead — Demand & Growth

Workday, Inc.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Workday, Inc. in London is seeking a data-driven, AI-fluent Senior Marketing Manager, EMEA Webinar Program to own, elevate, and scale our webinar portfolio into a best-in-class, audience-first engine.

You will define strategy, governance, and roadmaps, align with Field Marketing, Sales, and Channel partners, and drive measurable pipeline outcomes across EMEA while leveraging AI to improve planning and reporting.

Qualifications

• 5+ years in B2B marketing and webinar strategy
• Experience owning or shaping enterprise webinar programs
• Governance models, SLAs, dashboards experience
• Strong stakeholder influence and cross-functional collaboration

Responsibilities

• Develop and scale a webinar portfolio aligned to business priorities
• Own strategy, governance, roadmaps, audience experience, and analytics
• Partner with Campaign Leads, Field Marketing, Sales, and SDR/BDR to drive adoption and pipeline

Skills

B2B marketing

Demand generation

Digital programs

Webinar strategy

Enterprise webinars

Tools

Goldcast

Marketo

Salesforce

Sigma

Demandbase

Job description

Workday, Inc. in London is seeking a data-driven, AI-fluent Senior Marketing Manager, EMEA Webinar Program to own, elevate, and scale our webinar portfolio into a best-in-class, audience-first engine.

You will define strategy, governance, and roadmaps, align with Field Marketing, Sales, and Channel partners, and drive measurable pipeline outcomes across EMEA while leveraging AI to improve planning and reporting.