Marketing manager for webinar programs

Workday, Inc.; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Гибридная работа

Гибкий график

Job summary

Workday, Inc. ищет Senior Mktg Manager для EMEA Webinar Program с опытом формирования и масштабирования вебинарной стратегии. Ваша роль — управлять портфелем вебинаров, работать с кросс-функциональными командами и добиваться качественного вовлечения аудитории и роста pipeline.

Требуется опыт владения инструментами вебинаров и маркетинговой автоматизации (Goldcast, Marketo, Salesforce) и аналитическими подходами к оптимизации программ. Гибридный формат работы в регионе EMEA.

Qualifications

• Опыт 5+ лет в B2B-маркетинге и генерации спроса.
• Умение разрабатывать и управлять программами вебинаров, ориентированными на аудиторию.
• Навыки сбора и анализа данных, ясной отчетности и влияния на продажи.

Responsibilities

• Разрабатывать стратегию, управление портфелем вебинаров и стандарты процесса.
• Обеспечивать последовательность и эффективность вебинаров во всем регионе EMEA.
• Сотрудничать с продажами, маркетингом и рамками управления для достижения показателей pipeline.

Skills

B2B маркетинг

Demand generation

Цифровые программы

Стратегия вебинаров

Аналитика

Tools

Goldcast

Marketo

Salesforce

Sigma

Demandbase

Job description

Описание:

The EMEA Marketing CoE is a key enabler of EMEA growth, acting as a connector between EMEA regions and global functions and delivering scalable programs that engage key audiences and drive demand for our product and services. In that context, the EMEA Marketing CoE is looking to strengthen its ability to manage and operate a scalable Webinar program across EMEA. We are seeking a data-driven, AI-fluent Senior Mktg Manager, EMEA Webinar Program to own, elevate, and scale our webinar program into a best-in-class, audience-first, demand generation engine.

Задачи:

The leader will own the strategy, governance, roadmap, audience experience, performance reporting, and optimization of the webinar portfolio, through cross-functional alignment within EMEA Marketing and beyond. Defining and maintaining a predictable framework, the individual will bring the structure and discipline needed to ensure the overall program and every single webinar is aligned to business priorities, customer needs, product strategy, sales goals, and measurable pipeline outcomes. Working alongside EMEA Campaign Leads, you ensure an always‑on, forward‑looking plan of EMEA‑led webinars is developed and communicated. You will serve as strategic enabler of webinar activities across EMEA marketing, ensuring local and 3rd party webinars are part of your framework and all webinar producers leverage consistent best practices, experiences and reporting. You will partner closely with Campaign Leads, Field Marketing, Sales, BDR/SDR, Digital and Channel Marketing, Solution Consulting, Customer Success to ensure program adoption and individual webinar promotion and follow up. You will connect with counterparts in NAM and APJ to share best practices, ensure re‑usability and align tools, processes and frameworks as much as possible.

Требования:

5+ years of experience in B2B marketing, field marketing, demand generation, digital programs, webinar strategy with 2+ years of experience owning or significantly shaping enterprise webinar, virtual event or digital experiences. Proven ability to build high-quality webinar programs — compelling, credible, well‑produced, audience‑first, engaging, and conversion‑oriented — that drive measurable business outcomes, including pipeline generation, pipeline influence, account engagement, lead conversion, or buyer progression. Experience building webinar governance models, intake processes, prioritization frameworks, editorial calendars, operating playbooks, SLAs, and performance dashboards. Strong presence with the ability to influence stakeholders, manage competing priorities, navigate matrixed environments, and make clear trade‑off recommendations. Strong analytical skills with the ability to use performance data and engagement insights to make decisions and optimize programming. Practical experience using AI tools to improve marketing planning, audience segmentation, content development, workflow efficiency, personalization, engagement analysis, reporting, or optimization. Hands‑on understanding of webinar platforms, marketing automation, CRM, and analytics tools such as Goldcast, Marketo, Salesforce, Sigma, Demandbase or similar systems. Experience partnering with Sales, Consulting, Product Marketing, Solution Marketing, Industry Marketing, Field Marketing, Marketing Operations, and SDR/BDR teams.

Условия:

With Flex Work, we’re combining the best of both worlds: in‑person time and remote. spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.