Senior Program Activation Manager, Twitch Brand Partnership Studio (BPS)

Amazon; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amazon Online UK Limited in London is seeking a Senior Program Activation Manager to lead end-to-end activation projects across Twitch partnerships and brand initiatives. You will coordinate cross-functional teams, manage budgets and timelines, and act as the main client contact, translating insights into scalable growth.

Travel up to 10% may be required. As a senior player, you will drive strategic programs, monitor profitability, and partner with Sales, Creative, Production, and Legal to

Qualifications

• Experience communicating results to senior leadership
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership
• Experience in creative project management or production management, delivering work for external clients

Responsibilities

• Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.
• Build relationships with stakeholders across Twitch Partnerships, Amazon Ads Sales (LCS), Creative Strategy, Production, and external brand partners to drive alignment and unlock growth opportunities.
• Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
• Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.
• Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
• Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
• Identifies opportunities for efficiency, managing risk, and mitigation planning.
• Monitor project profitability, resource allocation, financial reporting, and billing.
• Contribute to business reviews (WBR, MBR, QBR) by translating project-level data into actionable insights for senior leadership.

Skills

Leadership communication

Marketing experience

Data-driven decision making

Cross-functional collaboration

Job description

Description

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want — programs that harness popular culture and community behaviors with compelling content and tech.

Reporting to the Head of EU5, BPS, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the London office. In this role, you'll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors across EU5 markets. You're a strategic problem solver who thrives in fast-paced environments, knows how to bring ideas to life across digital platforms, and can leverage data and operational insights to drive smarter decision-making and scalable growth.

Key job responsibilities

Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.

Build relationships with stakeholders across Twitch Partnerships, Amazon Ads Sales (LCS), Creative Strategy, Production, and external brand partners to drive alignment and unlock growth opportunities.

Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.

Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.

Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.

Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).

Identifies opportunities for efficiency, managing risk, and mitigation planning.

Monitor project profitability, resource allocation, financial reporting, and billing.

Contribute to business reviews (WBR, MBR, QBR) by translating project-level data into actionable insights for senior leadership.

Basic Qualifications

• Experience communicating results to senior leadership
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership
• Experience in creative project management or production management, delivering work for external clients

Preferred Qualifications

• Broad knowledge of the Twitch community, gaming, and/or live streaming culture
• Experience in video production and/or live events
• A genuine passion for producing innovative branded content
• Knowledge of the Twitch platform and Twitch advertising experience

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company

Amazon Online UK Limited