Sr Director Online Casino Cohort Growth

Fanatics, Inc.; Leeds; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global digital sports platform located in Leeds is seeking a seasoned Growth Strategy professional to enhance player engagement and retention. This role focuses on building growth strategies using data-driven insights. The ideal candidate has over 10 years of experience in growth and CRM strategies within online gaming or digital entertainment. A commitment to enhancing customer experiences is essential.

Qualifications

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy.
• Proven track record of driving customer value and retention.
• Strong analytical skills with expertise in cohort analysis and LTV modeling.

Responsibilities

• Own the end-to-end strategy for growing and maximizing value from player cohorts.
• Develop and deliver programs impacting NGR, retention, and monetization goals.
• Identify friction points and work with cross-functional teams for optimization.

Skills

Growth and CRM strategy

Data analysis

Customer retention

Cross-functional leadership

Program management

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

What You'll Do

• Lead cohort growth strategy: Own the end-to-end strategy for growing and maximizing value from player cohorts across their lifecycle, with a focus on segmentation, engagement, monetization, and retention.
• Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, NGR, LTV, and retention goals for the Casino business.
• Optimize player journeys: Identify friction points and opportunities across the player lifecycle, and work with Product, CRM, and CX teams to build seamless, rewarding experiences.
• Incentives & personalization: Partner with Promotions and CRM to create targeted campaigns and offers tailored to different customer segments.
• Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives.
• Collaborate across the business: Serve as a critical bridge between Marketing, Product, VIP, and Analytics to align on goals, share insights, and execute plans.
• Test & iterate: Build a robust experimentation roadmap to continually refine programs and tactics, leveraging test-and-learn to drive improvements.
• Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership.

What You Bring

• 10+ years of experience in growth, CRM, lifecycle marketing, or commercial strategy, ideally within online gaming, sports betting, or digital entertainment.
• Proven track record of driving customer value and retention through targeted, data-informed initiatives.
• Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment.
• Strong analytical skills with expertise in cohort analysis, LTV modeling, and building business cases.
• Excellent cross-functional leadership and communication skills - able to influence stakeholders and drive alignment across diverse teams.
• Experience managing large-scale, complex programs with multiple workstreams and stakeholders.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.