Sr Digital Marketing Associate

TN United Kingdom; Slough; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Associate to join their Local Marketing team in Slough. This role is pivotal in planning and optimizing Programmatic, PPC, CRM, and Conversion campaigns. You will actively manage live campaigns to meet KPIs while collaborating with various teams to enhance performance. The company values innovation and teamwork, offering a competitive salary, bonus scheme, and comprehensive benefits including private healthcare and a pension plan. If you're passionate about digital marketing and ready to make an impact, this opportunity is for you.

Benefits

Competitive base salary

Annual bonus scheme

Pension plan co-funding

Private Healthcare

Dental

25 holidays

Employee perks and discounts

Qualifications

• 3-5 years in Programmatic & Search media, including video and display.
• Strong analytical skills for campaign optimization and performance.

Responsibilities

• Plan and optimize Programmatic video and display campaigns.
• Drive excellence in display and video campaigns against KPIs.
• Manage and optimize Conversion channel performance across the portfolio.

Skills

Programmatic Media

PPC Campaign Management

CRM Optimization

Analytical Skills

Project Management

Collaboration

Tools

DSP Platforms

Criteo

Citrus

Job description

The job description provided is comprehensive and detailed, but it contains some redundancies and formatting inconsistencies that can be improved for clarity and readability. Here is a refined version:

The Opportunity:

Sitting in the Local Marketing team, the Senior Associate – Media (Programmatic, PPC, CRM & Conversion) will be based in the Slough office and report to the Media Manager. This role focuses on planning and optimizing Programmatic, Search, CRM & Conversion campaigns across the brand portfolio in alignment with best practices. The role involves active involvement in optimizing live campaigns to achieve KPIs.

What we offer:

• Competitive base salary
• Annual bonus scheme
• Pension plan co-funding (up to 10.5% company contribution)
• Private Healthcare
• Dental
• 25 holidays
• A variety of employee perks and discounts

Your tasks:

• Accountability for planning, delivery, and weekly optimization of Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, & CRM acquisition & email campaigns, following Playbook Best practices across the Brand Portfolio, aligned with Mattel target audiences.
• Drive excellence in display and video campaigns against KPIs, leveraging data and inventory to enhance performance.
• Develop and execute Search plans for Owned-IP & Licensed brands, optimizing the customer journey to mattel.com and refining keyword strategies.
• Deliver local email acquisition targets, optimize for lead quality, and plan UK CRM calendar in collaboration with regional teams.
• Manage and optimize the Conversion channel performance across the portfolio, working with Customer Marketing & Brand teams.
• Maximize ROI through rigorous weekly campaign optimization and analysis with digital partners.
• Collaborate with Regional Digital and UK Local Brand teams on Programmatic & Data-led channels.
• Execute media innovation and Test & Learn initiatives within Programmatic, Search & Conversion channels.
• Champion best-in-class DCO & Search Content and Creative, ensuring platform fit, both internally and externally.
• Own all Programmatic, Search, Conversion data within Mattel’s Media Results & Performance platform, ensuring data accuracy and leverage.
• Support the Media Manager with Media Mix Modelling and implement insights into planning.
• Potential to expand responsibilities in the short to medium term.

Qualifications:

• 3-5 years of experience in Programmatic & Search media, including video, display, Ad tech, Paid Search, Criteo/Citrus conversions, in digital environments.
• Strong analytical skills for campaign optimization.
• Self-motivated, proactive, detail-oriented.
• Ability to manage multiple projects and drive results.
• Collaborative, able to challenge and communicate effectively.
• Positive attitude fostering a team culture.
• Flexible and adaptable to change.
• Influential with a drive to implement best practices.

Additional Information:

We value diversity and inclusion. If you’re excited about this role but don’t meet every requirement, we encourage you to apply. You might be the right fit for this or other roles.

What It’s Like to Work Here:

• We collaborate: working as one team with shared values.
• We innovate: creating new and better ways to develop products and experiences.
• We execute: striving for excellence and accountability.

Who We Are:

Mattel is a leading global toy company with a vast portfolio of iconic brands. We create products and experiences that inspire children and families worldwide. Our company operates in 35 locations, with products available in over 150 countries. Since 1945, we’ve been committed to empowering children to explore and reach their potential.

Recognized as a Great Place to Work and one of Fast Company’s Best Workplaces for Innovators in 2022, we invite you to visit our careers page and social media channels to learn more.