Sponsorship Manager

Royal London; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Royal London is seeking a Sponsorship Manager to lead impactful sponsorship initiatives. The role involves aligning sponsorships with company strategy, managing relationships with partners, and ensuring successful activation across channels. The ideal candidate will have strong project management skills, a good understanding of brand sponsorship, and experience in event marketing and digital campaigns.

Benefits

28 days annual leave

Up to 14% employer matching pension scheme

Private medical insurance

Qualifications

• Experience managing end-to-end sponsorship and/or marketing campaigns.
• Good understanding of measurement and sponsorship evaluation principles.
• Track record of managing conflicting priorities and meeting deadlines.

Responsibilities

• Oversee the development and implementation of sponsorship campaigns.
• Foster relationships with key stakeholders and sponsorship partners.
• Contribute to the development of measurement frameworks and KPIs.

Skills

Brand sponsorship

Project management

Event marketing

Digital campaigns

Social media

Job description

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Sponsorship Manager

Location: London, GB

Company: Royal London Group

Job Title: Sponsorship Manager

Contract Type: 12 month FTC

Location: London

Working style: Hybrid 50% home/office based

Closing date: 30th June 2025

Are you passionate about building brands through impactful sponsorships? Do you love women’s sport (and ideally rugby!) have a knack for leading engaging activations and fostering strong relationships? If so, we have the perfect opportunity for you!

As a member of the Brand and Sponsorship team, as Sponsorship Manager you will support the Senior Sponsorship Manager in leading sponsorship initiatives across the Royal London Group. You will align sponsorships with our Purpose and strategy, activate them across channels, and integrate them internally and externally. Your role includes building and protecting the company brand and reputation, developing relationships with our partners, agencies and across internal departments, and managing sponsorship budgets and performance tracking.

About the role

• Assist the Sponsorship Senior Manager in providing leadership across the Group, ensuring our sponsorships align with our Purpose and strategy.
• Oversee the development and implementation of sponsorship campaigns through external and internal channels.
• Ensure our sponsorship initiatives effectively engage our key audiences: customers, colleagues, and advisors.
• Promote the integration and embedding of our sponsorship across the company.
• Foster key internal relationships, including those with Customer, Adviser and Employer Marketing, Distribution, Royal London Ireland, and RLAM, and support them with integrated sponsorship activation.
• Contribute to the development of measurement frameworks and KPIs to monitor activations and optimize our sponsorship assets.
• Assist in evaluating new sponsorship opportunities according to our strategy and criteria.
• Develop and maintain strong relationships with our sponsorship partners and agencies.
• Establish and uphold strong relationships with key internal stakeholders at all levels, representing sponsorship in group-wide forums as the subject matter expert.
• Encourage colleague participation and pride in sponsorship initiatives across the Group.
• Manage award entry strategies and submissions.
• Support internal processes, including raising Statements of Work (SOWs), Purchase Orders (POs), new project contracts, and obtaining necessary approvals.
• Ensure delivery of projects on time and within budget.

About you

• Good understanding of brand sponsorship and sponsorship principles
• Experience managing end-to-end sponsorship and/or marketing campaigns and activations across channels
• Good understanding of event marketing, social media and digital campaigns
• Good understanding of measurement and sponsorship evaluation principles
• Track record in project management, managing conflicting priorities and meeting deadlines

About Royal London

We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We’re an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.