Specification Sales Manager - South West

Cole & Yates Ltd; Princetown; On-site; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Company car

Charging card

Wider company benefits

Job summary

Cole & Yates Ltd, a leading electrical sector manufacturer, is recruiting a Specification Sales Manager to cover EX, PL, TA, TQ and TR postcodes in the South West. This field-based role focuses on growing the customer base among authorities, housing associations and contractors.

You will inherit an established territory with growth potential, receive a detailed handover, and operate with a competitive base salary up to £55,000 plus an OTE around £100,000, plus a company car and wider benefits.

Qualifications

• Area sales/field sales/ specification sales experience within electrical sector or building products.
• Experience with manufacturers; transition from electrical wholesaler welcomed.
• Experience selling to Local Authorities, Housing Associations, contractors, specifiers and distributors.
• Proven ability to develop business with technically biased products in specification-led environments.
• Strong territory planning and business development skills.
• Regularly meeting or exceeding sales targets.
• Strong administration skills (MS Office / 365 and CRM).
• Excellent communication with customers at all levels; drive and build long-term relationships.
• Valid UK driving licence.

Responsibilities

• Grow sales across EX, PL, TA, TQ, and TR postcode areas.
• Target specification of products on Local Authority, Housing Association and other specifier-led projects.
• Develop relationships with authorities, housing associations, contractors, distributors and specifiers.
• Support the distribution network and educate their teams on product range and opportunities.
• Build strong relationships across the supply chain from specification to installation.
• Deliver training, product presentations and customer meetings as required.
• Produce progress reports and record visits and opportunities in the CRM.
• Work with the current territory lead during handover to ensure continuity.

Skills

Area sales

Field sales

Technical sales

Specification sales

Sales in electrical sector

Manufacturer experience

Key account development

Territory planning

Target achievement

Administration (Office/CRM)

Communication at all levels

Full UK driving licence

Job description

Manufacturer Opportunity | Covering EX, PL, TA, TQ, TR postcode areas | Salary up to £55,000 basic, OTE guide around £100,000, company car and benefits

We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established, market-leading manufacturer within the electrical sector.

This is a field-based technical sales and territory management role covering the EX, PL, TA, TQ and TR postcode areas in the South West area, working with local authorities, housing associations, electrical contractors, installers, distributors, electrical wholesalers and other specifier-led customers.

This opportunity may suit someone currently working as an Area Sales Manager, Field Sales Manager, Technical Sales Manager, Specification Sales Manager, Business Development Manager, Sales Engineer or Account Manager within the electrical, technical product, building product, distributor, wholesaler or contractor-led market.

This is a newly created role due to continued company growth. The successful person will inherit a strong and well-developed area with an established customer base and further growth potential. A full and detailed handover will be provided by the person who has successfully developed the territory, giving the new Specification Sales Manager the background, relationships and local knowledge needed to continue building the area.

On offer is a basic salary of up to £55,000, with an OTE guide of around £100,000 per year, plus company car and wider benefits. The current company car arrangement includes hybrid vehicles, with the business moving towards fully electric company cars. Electric car drivers are provided with a charging card, so there is no requirement to have a home charger.

As the Specification Sales Manager / Area Sales Manager, you will be:

• Responsible for continued sales growth across the EX, PL, TA, TQ and TR postcode areas.
• Targeting the specification of products on Local Authority, Housing Association and other specifier-led projects.
• Developing relationships with Local Authorities, Housing Associations, electrical contractors, architects, new-build developers, M&E contractors, distributors, electrical wholesalers, installers and other specifiers and potential users of the product range.
• Supporting the distribution network, including electrical wholesalers, as the specification specialist for the area, ensuring their teams understand the product range, key benefits and opportunities within their customer base.
• Building strong relationships across the full supply chain, from specification through to distribution and installation.
• Delivering training, product presentations and customer meetings where required.
• Producing reports on progress within your territory and using the CRM system to record visits, specifications, opportunities and customer activity.
• Working closely with the current territory lead through a full and detailed handover, ensuring continuity across established relationships and live opportunities.

To be considered for this opportunity, you will need to demonstrate:

• Area sales, field sales, technical sales or specification sales experience within the electrical sector, technical products, building products or a similar industry.
• Experience of working for a manufacturer, which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.
• Experience selling into or working closely with electrical wholesalers, distributors, contractors, specifiers, housing associations, local authorities or similar customers.
• Experience of developing business with a technically biased product in a specification-led environment.
• Strong territory planning and business development skills.
• Evidence of regularly achieving or exceeding sales targets.
• Strong administration skills, including experience using Microsoft Office / Microsoft 365 and CRM systems.
• The ability to communicate with customers at all levels, identify the right contacts, gain appointments and build long-term relationships.
• A full UK driving licence.

Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.

Location

The role is responsible for the EX, PL, TA, TQ and TR postcode areas in the South West. The successful person must be able to travel throughout and manage the territory effectively.

On Offer

• A salary of up to £55,000, negotiable based on experience.
• An OTE guide of around £100,000 per year.
• Company car, with the business moving towards fully electric company cars.
• A charging card for electric company-car drivers, with no requirement to have a home charger.
• Wider company benefits.
• A newly created role within a growing company.
• A strong, established area covering EX, PL, TA, TQ and TR with existing customer relationships and further development potential.
• A full and detailed handover from the person who has successfully grown the area.

Interview Process

First-stage interviews are planned for 1st December 2026 and will take place locally in the South West area.