Specification Sales Manager

Kraft Recruitment; Birmingham; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading manufacturer of bespoke water reuse solutions is seeking a Specification Sales Manager to drive business growth in the North of the UK. The role involves creating demand through specification sales, building strong client relationships, and delivering CPD sessions. Ideal candidates will have proven experience in sales within building services and a results-driven approach.

Benefits

Car

Phone

Laptop

Pension

23 days holiday + bank holidays

Qualifications

• Proven experience in specification sales, preferably in building services / M&E.
• Strong understanding of the specification sales process.
• Excellent communication and presentation skills.

Responsibilities

• Create demand for water reuse systems among specifiers and contractors.
• Build and maintain long-term relationships with key consultants.
• Manage regional territory and achieve KPIs.

Skills

Specification Sales

Client Engagement

Communication

Sales Growth

Tools

CRM tools

Job description

Due to continued growth my client is looking for an experienced Specification Sales Manager to grow their business in the North of the UK. They are a leading manufacturer of bespoke water re use solutions and their ideal candidate will have proven specification sales experience within M&E / building services, as well as CPD delivery.

Specification Sales Manager role
The successful Specification Sales Manager will report to the MD and be responsible for:
• Sales growth outside of the London region, with specific focus on Manchester, Birmingham, and Cambridge.
• Specification Sales -Create demand for water reuse systems by working closely with specifiers, consultants, and contractors
• Pipeline Development - Build a pipeline of specified projects by fostering strong relationships with consultants, ensuring systems are specified on new projects
• Short-Term Sales - Secure immediate orders with contractors by providing targeted technical and commercial support.
• CPD Delivery - Educate and raise awareness of my clients systems through regular CPD sessions and client meetings.
• Client Engagement - Build long-term relationships with key consultants and contractors, becoming a trusted advisor for bespoke and technically complex projects.
• Market Expansion - Identify and develop new business opportunities outside of London, particularly in regions with significant growth potential.
• Collaboration - Work closely with internal teams (e.g., design, operations) to deliver high-quality service and ensure seamless project delivery.
• CRM Management -Maintain accurate and up-to-date account information and sales records using the company s CRM system (SimPro/Hub Spot).
• Strategic Contribution - Provide input on market trends, competitor activity, and client needs to inform company strategy.

Specification Sales Manager requirement
• Proven experience in specification sales or a related field, preferably in building services / M&E or a technical/engineering sector.
• Strong understanding of the specification sales process and how to influence project decision-making.
• A results-driven, hunter sales mentality with the ability to build and maintain long- term relationships.
• Excellent communication and presentation skills, with confidence delivering CPD sessions to industry professionals.
• Experience managing a regional territory and achieving KPIs.
• Familiarity with CRM tools and a disciplined approach to maintaining client records.
• Full UK driving license and a willingness to travel as required.
• Proactive, tenacious, self-motivated, and capable of working independently within a supportive team environment.

Specification Sales Manager package
Salary GBP50k - GBP60k
Car, phone and laptop
Pension
23 days holiday + bank hols