Solutions Marketing Manager - Automation

Still Sverige Ab; Banbury; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Career Development

Competitive compensation

Pay transparency

Global opportunities

Job summary

Dematic is seeking a global marketing professional to lead the positioning and go-to-market strategy for our Flexible Automation portfolio. You will translate complex automation technologies into clear commercial value for customers and sales teams worldwide, shaping messaging and market approach across regions.

Reporting to the Global Solutions Senior Marketing Manager, you will own the global marketing strategy, collaborate with Product Management, Sales, and regional teams, and drive

Qualifications

• Experience shaping global marketing strategy for a portfolio or solution.
• Proven ability to translate technical concepts into commercial value.
• Strong cross-functional collaboration across Sales, Product, and Regions.
• Demonstrated go-to-market execution with measurable impact.
• Ability to develop differentiated messaging for multiple segments.

Responsibilities

• Own global marketing strategy, positioning and GTM for Flexible Automation.
• Develop messaging architecture and value propositions for customer workflows.
• Create sales narratives, use cases and content for sales enablement.
• Coordinate with Product, Sales, and regional teams on launches.
• Analyze market trends and competitive activity to guide portfolio decisions.
• Measure impact and refine strategy using customer and market data.

Skills

Portfolio marketing

Go-to-market strategy

Market analysis

Sales enablement

Cross-functional collaboration

Messaging & storytelling

Education

Bachelor's degree in Marketing/Business/Technology

Tools

PowerPoint

CRM / Marketing automation

Market research tools

Job description

Dematic is looking for a global marketing professional to lead the positioning and go-to-market strategy for our Flexible Automation portfolio.

This is an opportunity to shape how autonomous mobile robots, automated guided vehicles, robotics solutions and related technologies are positioned within customer workflows and Dematic's wider portfolio. You will connect customer and market insight with portfolio strategy, translating complex technology into clear commercial value for customers and sales teams around the world.

Reporting to the Global Solutions Senior Marketing Manager, you will own the global marketing strategy, positioning and go-to-market approach for Flexible Automation. You will work closely with Product Management, Sales, regional and vertical marketing teams, and other Solutions Marketing Managers.

We offer:

• Career Development
• Competitive Compensation and Benefits
• Pay Transparency
• Global Opportunities

Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer/

Tasks and Qualifications:

Key Accountabilities:

• Develop a deep understanding of customer needs, operational challenges, buying journeys, purchasing criteria and perceptions of value.
• Identify priority customer segments, applications and emerging opportunities through market analysis, customer research and persona-based insight.
• Own and evolve the global marketing strategy, positioning, messaging architecture and value proposition for Flexible Automation.
• Position technologies within customer-focused solutions, workflows and use cases, rather than presenting them solely as standalone products.
• Translate the capabilities of AMRs, AGVs, robotics and related automation technologies into clear customer benefits and business outcomes.
• Analyse market drivers, trends, market size and competitive activity, then turn these insights into practical portfolio and go-to-market recommendations.
• Develop differentiated messaging based on competitor propositions, capabilities and routes to market.
• Create sales narratives, presentations, use cases, competitive tools, training and customer-facing content that enable sales teams to win.
• Support portfolio initiatives, launches and market activation from initial insight and strategy through to delivery and performance measurement.
• Collaborate with Solutions Marketing colleagues to demonstrate how Flexible Automation integrates with fixed automation and software as part of an end-to-end solution.
• Use customer, commercial and marketing data to assess effectiveness, refine strategy and demonstrate business impact.

Essential experience and capabilities:

• Significant technology solutions or portfolio marketing experience gained in a complex technical environment.
• Experience owning a product, solution or portfolio marketing strategy from customer insight and positioning through to go-to-market execution and performance measurement.
• A strong record of translating complex technologies and capabilities into compelling value propositions, business outcomes and differentiated market messages.
• Experience developing and delivering global or multi-market go-to-market strategies, including launches, portfolio initiatives or growth programmes.
• Strong customer and market insight capabilities, including segmentation, customer needs, buying groups, buying journeys, market trends and competitive analysis.
• Experience creating practical sales-enablement materials and customer-facing content.
• The ability to influence and build effective relationships across Sales, Product Management, Technology, Marketing and regional teams in a global matrix organisation.
• A balance of strategic thinking and hands-on delivery, with the ability to establish direction and personally produce high-priority messaging, briefs, content and sales tools.
• Experience using commercial, customer or marketing data to evaluate performance and improve strategy.

Preferred experience:

• Experience in warehouse automation or intralogistics would be particularly valuable, especially exposure to autonomous mobile robots, automated guided vehicles, robotics, material handling or software-enabled automation.
• We would also welcome applicants from the robotics or industrial automation sectors who offer strong international technology marketing experience and can quickly turn technical concepts into commercial customer value.
• Marketing a portfolio of complementary technologies or solutions rather than a single product.
• Developing propositions for different industries, vertical markets or customer workflows.
• Positioning integrated solutions that combine hardware, automation and software.
• Working across multiple markets, regions and stakeholder groups in a global organisation.

Education and professional background:

A bachelor's degree or equivalent professional experience in Marketing, Business, Supply Chain, Technology or a related discipline is expected. A relevant postgraduate, professional marketing or business qualification would be advantageou