Social Strategist

Dept Agency; Manchester; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a pioneering agency as a Social Strategist, where your creativity and strategic vision will shape impactful social media campaigns. You'll work with a talented team to enhance brand presence and engage target audiences through innovative digital marketing solutions. This role offers the chance to collaborate with diverse clients and utilize cutting-edge tools while benefiting from a flexible hybrid working policy and a supportive culture focused on growth and inclusion. If you're passionate about social media and eager to make a difference, this opportunity is perfect for you.

Benefits

Flexible hybrid working policy

Medical healthcare choices

25 days holiday plus bank holidays

Company pension scheme

Enhanced family friendly policies

Buddy Program

Training and development opportunities

Global charity initiatives

Qualifications

• 3-5 years of experience in social media marketing, ideally with an agency or brand.
• Strong understanding of social media platforms and trends.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Utilize analytics tools to measure campaign performance.

Skills

Social Media Marketing

Content Creation

Data Analysis

Project Management

Communication Skills

Research Skills

Community Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

MS Excel

Google Sheets

Social Media Analytics Tools

Pulsar

Brandwatch

Job description

Title: Social Strategist

Location: This position is UK based. Ideally London or Manchester.

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

We are looking for an experienced Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, have a deep understanding of various platforms, understand how creative impacts performance and possess the strategic vision to create and execute effective social media campaigns.

The Social Media Strategist will play a crucial role in developing and implementing comprehensive social media strategies to enhance our client’s brand presence, engage their target audience, and drive business objectives.

Clients we work across include eBay, The Macallan, smart, Twitch, Moneygram, Trainline, easyJet and Skyscanner. KEY RESPONSIBILITIES

Strategy Development:

• Develop and execute comprehensive social media strategies aligned with overall marketing and business goals.
• Conduct thorough research on industry trends, competitors, and target audience behaviors to inform strategy and deliver this in a clear and concise way.

Content Planning and Ideation:

• Work closely with our creative team to develop engaging and shareable content for various social media platforms.
• Work with analysts and reports to inform the creative team of content performance.
• Ensure consistency in brand voice, messaging, and visual elements across all social media channels.
• Work with teams on how creators/influencers can be used in content and what success looks like in this area.

Platform Management:

• Stay updated on platform algorithms, features, and best practices to maximize organic reach and engagement.
• Educate the wider team on platform changes and trends.
• Understanding of how boosted content works and can benefit the strategy.

Community Engagement:

• Develop strategies to grow and nurture online communities around the brand.

Analytics and Reporting:

• Utilise social media analytics tools to measure the performance of campaigns, track KPIs, and provide insightful reports to key stakeholders.
• Use data-driven insights to continually optimize strategies and improve performance.
• Develop testing frameworks for content.
• Run account audits and competitive analysis of organic social profiles, analysing historical performance and making recommendations based on top performing posts, formats and other factors.
• Use social listening and brand monitoring tools like Pulsar, Brandwatch and others

RELEVANT SKILLS AND PREVIOUS EXPERIENCES

• 3-5 years of experience with social media marketing, ideally with an agency or brand
• Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship-building skills
• Mastery of MS Excel/Google Sheets; confidence in exporting, pivoting and analyzing large data sets to analyze and package up
• Efficiency and focus when working under tight deadlines
• An organized and process-driven mindset, with a high attention to detail and a high standard of work
• Passion for social media communities and marketing approaches, with a keen eye towards innovation
• Advanced internet research and problem solving skills
• A life-long learner or growth mindset; focused on learning the trade and improving every day

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere.