Marketing and Brand Strategist

Appleby; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a Marketing & Brand Strategist to join their global marketing team. This key role involves defining and executing marketing strategies by analyzing client behavior and market trends in the legal sector. The ideal candidate will possess strong analytical skills, capable of transforming complex data into actionable insights that enhance brand positioning. If you're passionate about marketing and eager to make a significant impact, this opportunity is for you.

Qualifications

• Experience in marketing strategy within legal services.
• Ability to translate complex data into actionable insights.

Responsibilities

• Define and execute marketing strategy based on market trends.
• Collaborate with jurisdictional teams to align marketing objectives.

Skills

Analytical Skills

Market Analysis

Brand Positioning

Client Behaviour Analysis

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree in Business Administration

Tools

Data Analysis Software

CRM Systems

Job description

United Kingdom | Online Since 07 April 2025

Marketing and Brand Strategist

Job number: 1348 | Department: Marketing

Purpose

Appleby is seeking a highly skilled and experienced Marketing & Brand Strategist to join our global marketing team. The successful candidate will play a crucial role in defining and executing our marketing strategy by analysing client behaviour, market trends, and competitive landscapes within the legal and fiduciary sector, as well as developing the messaging and positioning to grow our reputation and differentiate our approach. The ideal candidate will have experience in a similar role (ideally in the context of legal services) and will be able to evidence strong analytical skills with the ability to analyse complex data sets and translate their findings into actionable insights which support content strategies and brand propositions.

The role comprises three key areas of responsibility, the duties for which are outlined below.

The role holder will work alongside and in partnership with jurisdictional marketing teams to ensure that marketing strategy aligns with the overall Group objectives, and will deliver global breadth of support to all Appleby and Appleby Global Services (AGS) businesses.

This role can be placed in the following jurisdictions: