Social Specialist Art Director

Tag; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Tag, a premium global jewellery brand, seeks a Social Specialist Art Director to lead the creative adaptation and execution of global campaigns across Owned and Paid Social. You will shape platform-native content, collaborate with copywriters and designers, and champion social-first thinking while maintaining a premium brand voice.

With 5+ years in Art Direction or Social Creative, you will translate global toolkits into engaging content for Instagram, TikTok, Pinterest, Meta and YouTube,

Qualifications

• 5+ years' experience in Art Direction, Social Creative or Design roles.
• Experience creating social-first content for premium, luxury brands.
• Advanced proficiency in Figma and Adobe Creative Suite.

Responsibilities

• Lead the creative adaptation and execution of global campaign assets across Owned and Paid Social.
• Shape engaging social stories using established toolkits, brand guidelines and channel requirements.
• Develop platform-specific creative tailored to the strengths of each social platform.
• Collaborate with copywriters, designers and channel specialists to create best-in-class content.
• Present creative work to stakeholders and articulate the thinking behind it.
• Champion social-first thinking and platform best practice across every execution.
• Stay ahead of trends and platform updates to inform content strategy.
• Guide the adaptation of static, motion and video assets into engaging social experiences.

Skills

Art Direction

Social Creative

Design

Platform Expertise

Stakeholder Management

Tools

Figma

Adobe Creative Suite

Job description

We're looking for a Social Specialist Art Director to join our team, working for a premium global jewellery brand. You'll lead the creative adaptation and execution of global campaigns across Owned and Paid Social.

With a focus on Owned and Paid Social, you'll bring campaign ideas to life across the customer journey. Working from established campaign assets, brand guidelines, channel requirements and sometimes highly prescriptive briefs, you'll help shape compelling social stories across multiple touchpoints.

This is a unique opportunity for a social specialist with a deep understanding of how audiences engage with content across different platforms. You'll know what works across Instagram, TikTok, Pinterest, Meta and YouTube, understanding the nuances of each platform and how to adapt creative while maintaining a consistent brand story.

We're looking for someone who knows how to get the most from existing creative, turning global toolkits into platform-native content that's on-brand, engaging and built for social.

Social isn't just part of your job. It's your thing. You're always across the latest trends, platform updates, creator behaviours and cultural moments, and you know what makes people stop scrolling. You understand how people consume content today and know how to balance premium brand standards with social relevance.

You'll have a passion for fashion, beauty, culture and luxury, alongside a strong understanding of how premium brands should show up on social. From polished campaign storytelling to behind-the-scenes content, creator collaborations and reactive moments, you’ll know how to make content feel both elevated and native. This role is ideal for someone who understands the nuances between Paid and Owned Social, knows what drives engagement on different platforms and can confidently adapt global campaigns for social audiences.

In addition to strong art direction and design skills, you'll have an appreciation for motion-first content and short-form video. You'll understand pacing, storytelling and content frameworks that drive engagement across social platforms and help translate campaign assets into content people genuinely want to watch, save and share.

This role goes far beyond adapting assets for social channels. You'll help tell the stories behind major collaborations, cultural moments and global product launches that bring together the worlds of jewellery, fashion, beauty and entertainment.

One day you could be helping launch a collection inspired by a beloved entertainment franchise; the next, developing social storytelling around a collaboration co-created with a renowned fashion stylist, influential creative or cultural institution.

It's an opportunity to shape how one of the world's most recognised jewellery brands shows up across social media, creating content that reaches millions of consumers globally while remaining relevant, engaging and culturally connected.

What You'll Do

• Lead the creative adaptation and execution of global campaign assets across Owned and Paid Social.
• Shape engaging social stories using established campaign toolkits, brand guidelines and channel requirements.
• Develop platform-specific creative tailored to the strengths of each social platform.
• Collaborate with copywriters, designers and channel specialists to create best-in-class content.
• Present creative work to stakeholders and clearly articulate the thinking behind it.
• Champion social-first thinking and platform best practice across every execution.
• Stay ahead of trends, cultural moments, platform updates and new content formats.
• Guide the adaptation of static, motion and video assets into engaging social experiences.

About You

• 5+ years' experience in Art Direction, Social Creative or Design roles.
• Proven experience creating social-first content for premium, luxury, fashion, beauty or lifestyle brands.
• Deep understanding of social platforms, audience behaviours, content trends and the differences between Owned and Paid Social.
• Experience adapting global campaigns across multiple channels, markets and formats.
• Excellent visual communication skills, with a strong eye for composition, storytelling and social design.
• Confident presenting creative work and building strong stakeholder relationships.
• Highly organised, proactive and comfortable working within fast-paced campaign environments.
• Passionate about trends, creators, platform innovation and digital culture.
• Specialist expertise in social-first creative and content adaptation.
• Extensive experience working with premium fashion, luxury, beauty, lifestyle or jewellery brands.
• Strong understanding of Instagram, TikTok, Pinterest, Meta and YouTube.
• Experience translating campaign assets into platform-native social content.
• Advanced proficiency in Figma and Adobe Creative Suite.
• Strong understanding of social content formats including Reels, Stories, TikTok, Carousels and short-form video.
• Strong understanding of Paid and Owned Social content best practice.
• Strong attention to detail, creative craft and design excellence.
• Proven ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.

Nice to Have

• Experience working in-house for a premium consumer brand.
• Experience within luxury jewellery, fashion, beauty or retail sectors.
• Working knowledge of paid social creative best practice and platform requirements.
• Experience creating or directing high-quality motion, animation and short-form video content.
• Understanding of creator, influencer and social partnership content.
• Hands-on experience with AI-powered creative tools.
• Experience mentoring junior creatives or supporting wider teams.
• Understanding of social performance metrics and content optimisation.

What Success Looks Like

• Global campaigns are successfully translated into engaging, social-first storytelling across all key platforms.
• Social content consistently feels platform-native while maintaining premium brand standards.
• Creative quality sets a new benchmark for the client's social presence.
• Campaign assets are maximised through smart, audience-focused content adaptation.
• The team is recognised as a trusted social creative partner, bringing expertise, innovation and fresh thinking.
• Social executions contribute to stronger engagement, cultural relevance and brand impact.
• Stakeholders trust your expertise on platform best practice, content trends and social storytelling.

Hybrid Working

We encourage collaboration by working a minimum of three days per week in the office, while offering employees the flexibility of working the remainder of the week from home.