Social Media Strategy Lead - Cycling & Outdoor Brands

VanWonen; Bath; Hybride; GBP 35 000 - 50 000; Plein temps

Résumé du poste

SHIFT Active Media in Bath, UK is seeking a Social Media Manager to lead end-to-end social strategy for a portfolio of cycling and outdoor brands. You’ll own planning, creative execution, and performance analytics, collaborating with in-house teams and external ambassadors to deliver compelling campaigns.

The role requires 3–5 years of experience, strong editing skills, and a genuine passion for the outdoors.

Qualifications

• 3–5 years of hands-on social media marketing experience.
• Strong track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of cycling and outdoor culture.
• Ability to work from Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major events.

Responsabilités

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars.
• Creative Execution & Briefing: Write copy, edit images, and produce short-form video content.
• Client & Stakeholder Management: Lead for assigned clients and present recommendations.
• Research & Insight Integration: Use data from white papers, trends, and analytics to inform tactics.
• Community Management: Monitor channels and respond authentically to audience.
• Reporting & Evaluation: Build dashboards and distill insights for clients.
• Agency Thought Leadership: Contribute to agency marketing content.

Connaissances

Social media strategy

Campaign management

Content creation

Video editing

Data interpretation

Copywriting

Outils

Adobe Premiere

Photoshop

Canva

ClickUp

Slack

Description du poste

SHIFT Active Media in Bath, UK is seeking a Social Media Manager to lead end-to-end social strategy for a portfolio of cycling and outdoor brands. You’ll own planning, creative execution, and performance analytics, collaborating with in-house teams and external ambassadors to deliver compelling campaigns.

The role requires 3–5 years of experience, strong editing skills, and a genuine passion for the outdoors.