Social Media Manager

VanWonen; Bath; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

SHIFT Active Media in Bath, UK is seeking a Social Media Manager to lead end-to-end social strategy for a portfolio of cycling and outdoor brands. You’ll own planning, creative execution, and performance analytics, collaborating with in-house teams and external ambassadors to deliver compelling campaigns.

The role requires 3–5 years of experience, strong editing skills, and a genuine passion for the outdoors.

Qualifications

• 3–5 years of hands-on social media marketing experience.
• Strong track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of cycling and outdoor culture.
• Ability to work from Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major events.

Responsibilities

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars.
• Creative Execution & Briefing: Write copy, edit images, and produce short-form video content.
• Client & Stakeholder Management: Lead for assigned clients and present recommendations.
• Research & Insight Integration: Use data from white papers, trends, and analytics to inform tactics.
• Community Management: Monitor channels and respond authentically to audience.
• Reporting & Evaluation: Build dashboards and distill insights for clients.
• Agency Thought Leadership: Contribute to agency marketing content.

Skills

Social media strategy

Campaign management

Content creation

Video editing

Data interpretation

Copywriting

Tools

Adobe Premiere

Photoshop

Canva

ClickUp

Slack

Job description

Social Media Manager

Location: Bath, UK (Hybrid: 4 days in-office / 1 day remote)

Department: Content Team

Reports to: Head of Content

Position Type: Full-time

About SHIFT Active Media

At SHIFT, we live and breathe cycling and the great outdoors. As a specialist agency dedicated to endurance sports, we help world‑class brands connect with riders, runners, and outdoor enthusiasts across the globe. Through strategic storytelling, creative brilliance, and data‑driven insights, we build authentic relationships between outdoor brands and their communities.

The Role

We are looking for a creative, strategic, and channel‑native Social Media Manager to lead and elevate the social media presence for a portfolio of key clients.

In this role, you won't just be scheduling posts - you will own the end‑to‑end social strategy, from research and campaign architecture to hands‑on creative execution and performance analytics. You will serve as the trusted "face" of SHIFT social to your clients, collaborating closely with our in‑house creative, PR, and media teams, as well as external athletes, creators, and brand ambassadors.

If you are a social media specialist with a genuine passion for cycling and the outdoors, an eye for brilliant multimedia content, and the strategic drive to keep brands ahead of the curve, we want to hear from you.

Key Responsibilities

• Strategy & Planning: Develop and own comprehensive social media strategies and content calendars that align with client goals, build brand affinity, and drive measurable engagement across platforms.
• Creative Execution & Briefing: Write compelling copy, edit images, and produce/edit short‑form video content (using Adobe Premiere, Photoshop, Canva, etc.) tailored to each brand’s unique tone of voice. Write clear creative briefs for internal teams, external freelancers, athletes, and brand ambassadors.
• Client & Stakeholder Management: Act as the day‑to‑day social lead for your assigned clients, building strong relationships, presenting campaign recommendations, and communicating strategy with confidence.
• Research & Insight Integration: Synthesise data from white papers, platform trends, competitor activity, and Google Analytics to inform tactical recommendations and refine content in real‑time.
• Community Management: Actively monitor client channels, assess engagement, and manage community interactions - protecting brand reputation with quick, thoughtful, and authentic responses.
• Reporting & Evaluation: Define key performance metrics, produce periodic reporting dashboards, and distill data into clear, actionable insights for clients.
• Agency Thought Leadership: Contribute to SHIFT’s own agency marketing through blog posts, LinkedIn articles, and industry commentary.

What We Are Looking For

• Outdoor & Active Lifestyle Passion: A genuine interest in cycling and outdoor recreation. Whether you ride casually, commute, hike, or simply follow outdoor culture and event news, we welcome diverse experiences and backgrounds in the sport.
• Social Media Experience: 3-5 years of hands‑on experience managing social media accounts and campaigns (agency or in‑house).
• Platform Knowledge: Solid working knowledge of Instagram, TikTok, Facebook, and emerging channels, with an understanding of platform best practices and audience engagement.
• Visual & Content Editing Skills: Proficient in creating and editing images and video using tools like Adobe Premiere, Photoshop, Canva, or similar platforms.
• Data & Communication: Comfortable interpreting social insights to improve content, alongside strong copywriting and presentation skills.
• Collaborative & Self-Organized: Highly organized, supportive of team members, and comfortable managing your own time across projects using tools like ClickUp and Slack.
• Innovation & Tools (Bonus): Curious about new technology, including AI‑powered social tools for streamlining workflows or visual editing.

Requirements

• 3-5 years of professional social media marketing experience.
• Strong, verifiable track record managing brand accounts on Facebook, Instagram, and TikTok.
• Knowledge of or active interest in cycling and outdoor culture.
• Ability to work from our Bath, UK office 4 days per week.
• Flexibility for occasional evening or weekend social coverage during major cycling events (agreed in advance).

Why Join SHIFT Active Media?

• Work with some of the biggest and most exciting brands in cycling and outdoor sports.
• Be part of a passionate, collaborative team of creative and strategic specialists.
• Modern, vibrant office environment located in the heart of Bath.
• Opportunities for professional growth, career development, and industry event access.