Social Media Specialist

H&M group; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the fashion industry is seeking a Social Media Specialist to enhance their global presence. The role involves implementing social media strategies, optimizing campaigns, and collaborating with various teams to drive brand engagement. This full-time, hybrid position offers extensive development opportunities and attractive benefits, including a generous staff discount and holiday package.

Benefits

25% staff discount

Up to 25 days holiday

Cycle to work scheme

Discounted gym membership

Employee assistance via Retail Trust

Qualifications

• Extensive knowledge of luxury fashion and social media, especially TikTok.
• Strong understanding of social media boosting techniques.

Responsibilities

• Implement social media strategy across platforms like Instagram and TikTok.
• Drive social media growth through effective boosting strategies.
• Evaluate performance regularly, creating actionable insights.

Skills

Luxury Fashion

Social Media Reporting

Creative Mindset

Data-Driven

Trend Monitoring

Tools

Dash Hudson

Google Analytics

Job description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fueled by a deep connection to modern culture, dynamic global cities, and compelling fashion movements. With an emphasis on expert craftsmanship, innovation, and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless styles.

Job Description

As the Social Media Specialist, you will drive and implement the channel strategy across all global social media channels. You will ensure the continual development of COS's presence in this space, evolving how we connect with our customers and the COS community.

What you will do:

1. Implement social media strategy, driving brand vision across platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube.
2. Execute, measure, and optimize campaigns and content, demonstrating expertise in luxury social media best practices.
3. Drive social media growth through effective boosting strategies.
4. Develop the TikTok channel through content and community analysis, using insights to enhance performance.
5. Evaluate performance regularly, creating actionable insights and delivering content reports (weekly, monthly, quarterly).
6. Collaborate with the Social Media Art Director to develop channel-specific content.
7. Work with Copy, Digital Design, and Content teams to execute campaigns, develop stories for key moments, and brief Art Direction and Shoot teams. Also, develop the tone-of-voice with the Copy team, supported by competitor research and industry insights.
8. Coordinate with regional paid teams and local channels (WeChat, Weibo, Line, Kakao Talk) to ensure brand consistency and leverage regional opportunities.
9. Maintain relationships with platform representatives to identify growth opportunities.
10. Lead meetings and workshops to educate and evolve social media practices.
11. Assist the Social Media Coordinator in managing daily operations across all channels.

Qualifications

Alignment with our core values—being open-minded, curious, daring to be different, committed to constant improvement, and trusting in your ownership—is essential. Our values define who we are, what we stand for, and how we act.

What you need to succeed:

• Extensive knowledge of luxury fashion and social media, especially TikTok.
• Proficiency in social media reporting tools like Dash Hudson and Google Analytics.
• Strong understanding of social media boosting techniques.
• Knowledge of regional platforms such as WeChat, Weibo, Line, and Kakao Talk.
• Ability to adapt to changing priorities, balancing immediate needs with strategic goals.
• Creative, data-driven mindset.
• Ability to think globally and identify regional opportunities.
• Continuous monitoring of new trends and opportunities in social media.
• Application of social media expertise to inform messaging and decision-making.

Additional Information

This is a full-time, permanent contract (hybrid) position based at our Head Office in London.

We offer attractive benefits and extensive development opportunities worldwide. All employees enjoy a 25% staff discount on all H&M Group brands, both in stores and online. Additionally, employees participate in our H&M Incentive Program – HIP. More details can be found here.

London-based employees also receive:

• Up to 25 days holiday
• Discounts on activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via Retail Trust

Inclusion & Diversity

At COS, we are committed to creating inclusive, diverse, and equitable workplaces. Our teams are diverse, bringing varied knowledge, experience, and ideas, which positively influence how we address challenges and relate to colleagues and customers worldwide. Diversity considerations are integral to our recruitment process.