Social Media Specialist - Instagram focus for UK Agency (Remote)

Paired; United Kingdom; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking an Instagram Content Operations Lead to manage content posting and automation on Instagram. This hands-on role involves creating engaging content, collaborating closely with the video editor, and managing email campaigns. The ideal candidate will have proven experience in Instagram content creation and strong copywriting skills, with a focus on detail and quality assurance. This role offers a clear path to a Chief Marketing Officer position within 12-24 months, along with generous benefits including paid holidays and remote work flexibility.

Benefits

Salary in dollars with performance incentives

30 days paid holidays annually

Quarterly offsites, next in Dubai

Work from anywhere

Qualifications

• Proven results in Instagram content creation and engagement.
• Strong copywriting skills that sound natural.

Responsibilities

• Post 4–6 daily pieces across Instagram formats.
• Write simple, effective webinar emails.
• Build rapport with students and collect testimonials.

Skills

Instagram content creation

Copywriting

Detail-oriented

Quality assurance mindset

Education

English proficiency at C1/C2 level

Tools

ManyChat

ConvertKit

Hubspot

Mailchimp

Job description

We’re looking for a hands-on Instagram Content Operations Lead.

This is an execution-first role focused on Instagram. You’ll own the content pipeline, posting and building automations 4-6 times daily to help our client reach thousands of students weekly.

This is NOT a corporate social media manager role filled with meetings and strategy decks.

What you'll do:

1. Instagram (70%):
2. Post 4–6 daily pieces across Reels, Stories, Carousels, and Posts.
3. Repurpose content from archives, pitch decks, or past posts.
4. Script short-form content for the founder.
5. Create daily IG reels (closely collaborating with our video editor).
6. Set up and test ManyChat automations for Reels and Stories.
7. Use audio and text hooks strategically to attract our ICP and maximize engagement.
8. Repurpose photos, LinkedIn posts, pitch decks, and archived stories into new Story assets.
9. Oversee final video edits or make quick edits in Veed.io.

Email (15%):

1. Write simple, effective webinar emails using templates.
2. Set up email campaigns (training provided).

Other operational tasks (15%):

1. Build rapport with students and collect testimonials.
2. Use internal ChatGPT tools for ideation, copy, and scripting.
3. Work directly with the CEO & Founder.

Qualifications:

• Proven results in Instagram content creation (Reels, Stories, Carousels, engagement).
• Detail-oriented with a love for clean execution.
• Strong copywriting skills that sound natural.
• Quality assurance mindset — triple-check automations, copy, formatting.
• Ownership mindset — manage all marketing assets and the full content pipeline.
• Experience with Instagram tools like ManyChat.
• Some experience with email marketing tools (ConvertKit, Hubspot, Mailchimp).
• English proficiency at C1/C2 level.

Bonus points:

• Experience in early-stage startups.
• Remote team experience.
• Familiarity with Canva or similar graphic design tools.

Benefits include:

• Salary in dollars with performance incentives.
• Clear path to become Chief Marketing Officer within 12-24 months.
• 30 days paid holidays annually.
• Quarterly offsites, next in Dubai (fully paid).
• Opportunity to help thousands of students land jobs.
• Work from anywhere, available 12pm–6pm UK time, Monday to Friday.