Social Media Specialist

QVC, Inc.; Chiswick; Hybrid; GBP 32,000 - 50,000; Full time

Job summary

QVC Group, Inc. is seeking a Social Media Specialist to lead social content and platform activity for QVC UK. The role is hybrid, onsite at Chiswick Park, West London two days a week, focusing on engagement, brand awareness and social commerce performance.

You will develop strategy, collaborate with merchandising and marketing teams, and create social-first content while tracking performance to optimise campaigns.

Qualifications

• Strong experience managing social media and content strategy in retail.
• Understanding of major platforms and how to meet business goals.
• Creative with content creation and promotional writing skills.
• Ability to analyse social data and turn insights into action.
• Good stakeholder management and cross-team collaboration.
• Knowledge of customer journeys and online best practices.
• Experience with paid social campaigns and analytics tools advised.

Responsibilities

• Develop and execute social media strategy across Facebook, Instagram, TikTok and YouTube.
• Create, schedule and publish content with an editorial calendar aligned to priorities.
• Partner with Merchandising, Platform Strategy & Execution, Performance Marketing and content teams.
• Produce social-first content with presenters, brands and external partners.
• Track and report social performance, using insights to optimise campaigns.
• Support social commerce opportunities with the Digital Store team.
• Represent the social media team in meetings and promotional planning.
• Collaborate with paid partners to optimise activity (Meta, TikTok).
• Attend PR events and shoots to capture content for QVC channels.
• Drive sessions to site and strengthen company reputation across the business.

Skills

Social media strategy

Retail experience

Platform knowledge

Content creation

Data analysis

Stakeholder management

Paid social

Analytics tools

Tools

Adobe Analytics

Sprinklr

Hootsuite

Meltwater

Job description

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Social Media Specialist supports QVC UK, and leads the development and execution of social content and platform activity that drives engagement, brand awareness and social commerce performance.

Where You'll Work

This role is hybrid and will require you to be onsite at our Chiswick Park, West London two days a week.

What You'll Do

• Develop and execute social media strategy for assigned categories across platforms including Facebook, Instagram, TikTok and YouTube
• Create, schedule and publish compelling content while maintaining an effective editorial calendar aligned to brand, trading and promotional priorities
• Partner closely with Merchandising, Platform Strategy & Execution, Performance Marketing and content teams to deliver social campaigns that drive traffic, engagement and sales
• Create social-first content with presenters, brands and external partners, ensuring all output is brand right and aligned to platform best practice
• Track, analyse and report on social performance, using insights, trends and competitor activity to optimise future content and campaigns
• Support social commerce opportunities in partnership with the Digital Store team
• Represent the social media team in meetings, events and promotional planning, sharing results, ideas and recommendations
• Work alongside paid social partners to help optimise activity such as Meta boosting and TikTok Spark Ads
• Attend PR events and external shoots to capture engaging content for QVC’s social channels
• Collaborate across the business to strengthen company reputation, coordinate promotions and increase sessions to site

What You'll Bring

• Strong experience managing social media and content strategy within a retail environment
• Excellent understanding of major social platforms, their audiences and how they can be used to meet business goals
• A creative mindset with strong content creation, copywriting and promotional writing skills
• Experience analysing and presenting social performance data and turning insight into action
• Strong stakeholder management and collaboration skills, with the ability to influence across teams and functions
• Good knowledge of customer journeys, digital content publishing and online best practice
• Experience with paid social campaigns and familiarity with tools such as Adobe Analytics, Sprinklr, Hootsuite or Meltwater would be advantageous

Disability Confident Scheme QVC UK is a Disability Confident Leader, level 3 accredited employer and operates a Disability Confident Scheme (“DCS”). For any UK based roles, if you’d like to be considered under this scheme, please indicate this on the application form.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Join Our Team!

QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

Applicant Privacy Notice