Social Media & Marketing Manager

Second Star Games; Warrington; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

25 days holiday

4% company pension

EMI share options for eligible

High-spec hardware, production tools

Great coffee

Job summary

Second Star Games is seeking a hands-on Social Media & Marketing Manager to grow the audience for Neverland: A Peter Pan Adventure.

You will plan, shoot and edit content, write copy in the studio voice, and drive the editorial calendar across YouTube, TikTok, Instagram, LinkedIn, X and Steam while helping shape the wider marketing campaign. Based in our Warrington studio, you will collaborate closely with developers and use real stories to engage players.

Qualifications

• Proven ability to launch or grow social channels for a game studio or entertainment brand.
• Experience contributing to at least one PC/console game campaign during development/launch.
• Portfolio of video work planned, shot and edited end-to-end (long-form and short-form).
• Strong on-camera interviewing and storytelling capabilities.
• Excellent copywriting and editorial judgement across platforms.
• Familiarity with scheduling, publishing and analytics tools.

Responsibilities

• Build and run the social media and content strategy for Second Star Games and Neverland.
• Plan and manage an editorial calendar across YouTube, TikTok, Instagram, LinkedIn, X and Steam.
• Create content from concept to publish, including scripts, interviews, shooting, editing, captions, thumbnails and publishing.
• Lead a recurring developer-diary series and facilitate authentic interviews with developers.
• Turn source material into long-form videos, Shorts, Reels, TikToks, stills and posts.
• Write clear, distinctive copy in the studio voice for the game and campaigns.
• Help deliver product marketing and go-to-market calendars for Neverland launches and communications.
• Support paid media and creator tests and optimize spend from results.
• Monitor comments, audience response and share insights with the team.
• Track performance across reach, engagement, retention, traffic, sentiment and wishlist contributions.

Skills

Social media strategy

Video content creation

Copywriting & editing

Camera, lighting, sound

Analytics & scheduling tools

Tools

Premiere Pro

DaVinci Resolve

Final Cut Pro

Adobe Creative Cloud

Job description

We are looking for a hands-on Social Media & Marketing Manager to grow the audience for Second Star Games and Neverland: A Peter Pan Adventure.

Second Star Games is a new UK game studio led by veterans of the LEGO games franchise. We are building premium, story-led co-op adventures that young gamers and their families can remember playing together.

This is not a role where you simply brief other people to make the content. You will find the stories inside the studio, plan and run shoots, interview developers, edit the footage, write the copy, publish the work and learn from the results. You will also help shape and deliver the wider marketing campaign for Neverland.

What You Will Do

• Build and run the social media and content strategy for Second Star Games and Neverland.
• Plan and manage an editorial calendar across YouTube, TikTok, Instagram, LinkedIn, X and Steam.
• Create content from start to finish, including ideas, scripts, interview questions, camera, lighting, sound, editing, captions, thumbnails and publishing.
• Lead a recurring developer-diary series and help developers give interesting, authentic interviews.
• Turn strong source material into effective long-form video, Shorts, Reels, TikToks, stills and written posts.
• Write clear, distinctive copy in the voice of the studio and the game.
• Help deliver the product marketing and go-to-market calendar for Neverland, including announcements, trailers, showcases, Steam activity, creators, press and launch communications.
• Support small paid-media and creator tests, using the results to improve future work and spend.
• Manage comments and messages, monitor audience response and share useful insight with the team.
• Track performance across reach, engagement, retention, traffic, sentiment and wishlist contribution.

What We Are Looking For

• A demonstrable record of launching or materially growing social media channels for a game studio, publisher or closely related entertainment brand.
• Experience contributing to at least one PC or console game campaign during development, announcement or launch.
• A portfolio of video work that you personally planned, shot and edited, covering both polished long-form and effective short-form content.
• Confidence interviewing developers and helping people who are not natural presenters feel comfortable on camera.
• Strong practical skills with cameras, lighting and sound, plus professional editing experience in Premiere Pro, DaVinci Resolve, Final Cut Pro or equivalent.
• Excellent copywriting and editorial judgement, with a clear understanding of how tone and format change between platforms.
• Working knowledge of scheduling, publishing and analytics tools.
• A self-starting approach. You spot stories, solve problems and keep the calendar moving without waiting for a detailed brief.
• Strong knowledge of games, player audiences and the realities of showing work in development.
• Experience with Steamworks, creator campaigns, events, licensed IP or family entertainment would be useful, but is not essential.

Ways of Working

• Tuesday to Thursday in our Warrington studio. Regular in-person access is essential because filming the team and the game is central to the role.
• Monday and Friday at your discretion, though many of us are in the studio.
• Flexible working within core hours of 10:00 to 16:00.
• Occasional travel, events or time-sensitive capture outside normal office hours, planned in advance wherever possible.

Benefits

• 25 days' holiday plus UK bank holidays.
• 4% company pension scheme.
• EMI share options for eligible employees.
• High-spec hardware, production equipment and software provided.
• Great coffee.

Second Star Games welcomes applications from people of all backgrounds. If you need adjustments at any stage of the application or interview process, please let us know.