Digital Marketing Assistant

Frontier; United Kingdom; Hybrid; GBP 28,000 - 34,000; Full time

Benefits offered by this job

Relocation support

Flexitime working hours

Cycle to Work scheme

Private healthcare

Life assurance

In-house catering

Job summary

Frontier, Cambridge-based independent video game developer and publisher, is hiring a Digital Marketing Assistant on a full-time basis with hybrid flexibility (minimum 3 days in the studio). The role focuses on setting up paid media campaigns, writing advertising copy and supporting go-to-market campaigns across digital platforms.

You will work with a data-led team to develop skills in gathering and interpreting marketing performance data and contribute to measurable launch outcomes.

Qualifications

• Hands-on experience supporting paid media campaign set-ups, either in an agency or in-house role.
• Strong copywriting skills, with the flexibility to adapt messaging for different brands and audiences.
• Excellent attention to detail.
• An enthusiasm to build a career in performance marketing.

Responsibilities

• Assist Senior Performance Marketing Manager with planning, delivery and reporting of campaigns.
• Build paid media campaigns across Meta, TikTok, Reddit, X, Google Ads and other channels.
• Create clear ad copy tailored to each brand's tone and personality.
• Set up campaign tracking and coordinate with web teams on analytics.
• Gather monthly performance data and coordinate with Finance on PO deadlines.

Skills

Paid media setup

Copywriting

Attention to detail

Performance marketing

Tools

Meta Ads

TikTok Ads

Google Ads

Web analytics

Job description

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

WHAT’S THE ROLE

Our Digital Marketing team is expanding, and we’re hiring a Digital Marketing Assistant to help bring our packed schedule of game launches to market. This is a hands‑on position focused on setting up paid media campaigns, writing advertising copy, and assisting in go‑to‑market rollouts across a range of digital platforms.

Working closely with a data‑led, high‑performing team, this role will have the opportunity to develop a career in performance marketing, learn from a team of experts, and contribute directly to measurable launch outcomes.

WHAT YOU’LL BE DOING

• Assisting the Senior Performance Marketing Manager to support the planning, delivery and reporting of performance marketing campaigns.
• Building paid media campaigns across Meta, TikTok, Reddit, X, Google Ads and other advertising channels, aligning activity with agreed media plans.
• Creating clear, effective ad copy tailored to the tone and personality of each brand.
• Assisting in setting up campaign tracking, including links and working with web teams to implement ad tracking and website analytics.
• Gathering monthly performance and finance information, raise purchase orders, and coordinate with Finance to meet submission deadlines.
• Helping brief creative requirements into Creative Services, checking assets meet specifications and supporting delivery to advertising partners when needed.
• Reviewing competitors' launch activity to surface useful examples, category trends and opportunities for improvement.
• Tracking relevant platform updates that could influence campaign setup, billing processes, or creative requirements.
• Developing skills in gathering, analysing and interpreting marketing performance data to identify actionable insights.
• Supporting the development of creative ideas and assist with the implementation and testing of new campaign initiatives.

WHAT YOU’LL BRING

• Hands‑on experience supporting paid media campaign set‑ups, either in an agency or in‑house role.
• Strong copywriting skills, with the flexibility to adapt messaging for different brands and audiences.
• Excellent attention to detail.
• An enthusiasm to build a career in performance marketing.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package.

• competitive salary
• success‑based annual bonus
• share option schemes
• life assurance
• private family healthcare
• flexitime working hours
• enhanced maternity/paternity leave
• in‑house subsidised catering
• support with relocation
• a Cycle to Work scheme
• free bike servicing
• social activities and events

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: [e-mail]