Social Media Manager - PR & Campaigns Leader

Shoosmiths LLP; Birmingham, Manchester, Leeds; Remote; GBP 28,000 - 40,000; Full time

Job summary

Shoo smiths LLP in the United Kingdom seeks a Social Media Executive to own and optimise the firm’s social media channels, coordinating content and monitoring performance. You will work with PR and external communications to support campaigns, thought leadership and events, delivering aligned, brand-consistent social content.

You will report to the Senior PR & External Communications Manager and collaborate with Marketing Operations to develop analytics, dashboards and data-driven insights that

Qualifications

• Experience managing or supporting social media channels, digital content, PR, communications or marketing campaigns.
• Strong writing, editing and proofreading skills, with the ability to adapt messages for different channels and audiences.
• Good understanding of how social media and PR complement each other, including amplification through social channels.

Responsibilities

• Act as the day-to-day owner of Shoosmiths’ social media channels, maintaining the content calendar, publishing schedule, approvals, channel activity, monitoring and first-level performance reporting.
• Support the delivery of Shoosmiths’ social media strategy, ensuring activity aligns with PR, external communications, brand, reputation and business priorities.
• Draft, schedule, publish and optimise social media content across agreed channels, ensuring posts are clear, accurate, timely, brand-aligned and audience-led.
• Work with the Senior PR & External Communications Manager to turn media coverage, announcements, thought leadership, awards, sponsorships and events into effective social content.
• Help plan social amplification for PR campaigns, media moments, leadership activity and sector priorities, ensuring social content reinforces key messages and extends reach.
• Monitor social conversations, engagement, competitor activity and relevant market trends, escalating opportunities, risks or reputational issues promptly.

Skills

Social media management

Content writing

PR & external comms

Brand awareness

Analytics & reporting

Stakeholder communication

Job description

Shoo smiths LLP in the United Kingdom seeks a Social Media Executive to own and optimise the firm’s social media channels, coordinating content and monitoring performance. You will work with PR and external communications to support campaigns, thought leadership and events, delivering aligned, brand-consistent social content.

You will report to the Senior PR & External Communications Manager and collaborate with Marketing Operations to develop analytics, dashboards and data-driven insights that