Social Media Executive

Shoosmiths; Leeds; Hybrid; GBP 26,000 - 38,000; Full time

Job summary

Shoosmiths is seeking a Social Media Executive to own and develop the firm’s social channels in coordination with PR and marketing colleagues. You will plan, publish, monitor and report on activity, ensuring alignment with campaigns, events and external communications priorities.

You will work closely with digital teams to deliver robust analytics, campaign amplification and content that strengthens Shoosmiths’ reputation and client engagement across UK markets, including Birmingham, Manchester

Qualifications

• Experience managing or supporting social media channels, digital content, PR, communications or marketing campaigns.
• Strong writing, editing and proofreading skills, with the ability to adapt messages for different channels and audiences.
• Good understanding of how social media and PR complement each other, including amplification through social channels.
• Good platform awareness, with interest in content formats, channel optimisation, audience behaviour and emerging social trends.
• Strong attention to detail and judgement around accuracy, tone, reputation, approvals and stakeholder sensitivity.
• Ability to interpret performance data, dashboards and platform insight to improve social content and campaign amplification.
• Good organisational skills to manage calendars, approvals and deadlines.

Responsibilities

• Act as the day-to-day owner of Shoosmiths’ social media channels, maintaining the content calendar, publishing schedule, approvals, channel activity, monitoring and first-level performance reporting.

Skills

Social media management

Copywriting

Content strategy

Analytics

Platform awareness

Detail-orientation

Cross-functional collaboration

Industry knowledge

Job description

The role

Birmingham, Manchester or Leeds

Role purpose

The Social Media Executive will act as the day-to-day owner of Shoosmiths’ social media channels, responsible for planning, coordinating, publishing, monitoring and reporting on social activity. Working closely with the Senior PR & External Communications Manager, the role will ensure social media supports PR, reputation, campaigns, thought leadership, events and external communications priorities. The role will also work closely with the Head of Marketing Operations and relevant digital colleagues to ensure social reporting, analytics, platform insight and performance data are robust, actionable and aligned with wider channel reporting.

Reports to

Senior PR & External Communications Manager

Key Responsibilities

• Act as the day-to-day owner of Shoosmiths’ social media channels, maintaining the content calendar, publishing schedule, approvals, channel activity, monitoring and first-level performance reporting.
• Support the delivery of Shoosmiths’ social media strategy, ensuring activity aligns with PR, external communications, brand, reputation and business priorities.
• Draft, schedule, publish and optimise social media content across agreed channels, ensuring posts are clear, accurate, timely, brand-aligned and audience-led.
• Work with the Senior PR & External Communications Manager to turn media coverage, announcements, thought leadership, awards, sponsorships and events into effective social content.
• Help plan social amplification for PR campaigns, media moments, leadership activity and sector priorities, ensuring social content reinforces key messages and extends reach.
• Monitor social conversations, engagement, competitor activity and relevant market trends, escalating opportunities, risks or reputational issues promptly.
• Work closely with the Head of Marketing Operations and relevant Marketing Operations colleagues to ensure social media analytics, dashboards, reporting processes, platform data and performance insight support better decision-making and campaign optimisation.
• Work with Brand and Creative, Multimedia, Editorial, Marketing Operations and Clients & Markets colleagues to develop social-first content, visual assets and campaign materials.
• Use platform insight and performance data to recommend practical improvements to content format, timing, messaging and channel approach.
• Keep up to date with social media trends, platform changes, content formats, professional services best practice and emerging opportunities that could strengthen the firm’s external profile.

Key relationships

Senior PR & External Communications Manager; Head of Marketing Operations; relevant Marketing Operations and digital colleagues; Editorial, Thought Leadership and Awards Manager; Communications Executive; Senior Brand and Creative Manager; Multimedia Manager; Designer; Events Manager; Clients & Markets and sector teams; partners, spokespeople and internal stakeholders; external agencies where required.

Skills And Experience

• Experience managing or supporting social media channels, digital content, PR, communications or marketing campaigns.
• Strong writing, editing and proofreading skills, with the ability to adapt messages for different channels and audiences.
• Good understanding of how social media and PR complement each other, including how media coverage, thought leadership and campaigns can be amplified through social channels.
• Good platform awareness, with an interest in content formats, channel optimisation, audience behaviour and emerging social trends.
• Strong attention to detail and judgement, particularly around accuracy, tone, reputation, approvals and stakeholder sensitivity.
• Ability to work with Marketing Operations and digital colleagues to interpret performance data, dashboards and platform insight, using it to improve social content and campaign amplification.
• Good organisational skills, with the ability to manage calendars, approvals, scheduling, multiple deadlines and changing priorities.
• Professional services, B2B, PR, communications, marketing or journalism experience desirable.

Success measures

• Social channels are actively managed day to day, with clear ownership of calendars, publishing, monitoring, reporting and performance improvement.
• Social media content is planned, drafted, approved, scheduled and published accurately and on time.
• PR, thought leadership, events, awards, sponsorships and campaigns are amplified effectively through social channels.
• Social content reflects Shoosmiths’ distinctive voice, brand standards and external communications priorities.
• Social reporting is supported by Marketing Operations insight and provides clear evidence of reach, engagement, audience relevance, message pull-through and content performance.
• Social listening and platform insight help identify opportunities, risks and practical improvements to PR and external communications activity.
• The Senior PR & External Communications Manager receives reliable, proactive and well-organised social media support.

The firm

Shoosmiths is the law firm clients choose for excellent service, incisive thinking and above all for our ability to focus on what matters. From offices across the UK and Brussels, we support some of the world’s most exciting and ambitious businesses; amazing clients making an impact. We empower our people to be their authentic selves and deliver together in supportive teams committed to excellence and innovation. The first top 50 law firm to achieve ‘Platinum Standard’ Investors in People, our values and culture are not just words on our website but are the heartbeat of the firm.

We have an outstanding benefits package to complement our competitive remuneration system. In addition to the competitive salaries, great working environment and high-quality work, we believe that all staff should be rewarded for their commitment to the continued success of the firm through a comprehensive and flexible range of benefits.

To discover more about our benefits, please visit: Benefits Package

Shoosmiths is proud to be a Disability Confident Employer. Disability Confident is a government scheme designed to encourage employers to recruit and retain disabled people and those with long term conditions. The Disability Confident scheme replaced the Two Ticks Positive about Disabled People scheme. We had been accredited as a two tick employer for many years - Disability Confident broadens and develops that original commitment, and demonstrates we have adopted a proactive approach to employing disabled people and developing their abilities.

As part of our accreditation, we commit to interviewing any applicants with a disability who meet the essential criteria for each vacancy. In some circumstances we may only be able to interview those that best meet the essential criteria due to the volume of applications received.

Further information on the Disability Confident scheme is available at https://www.gov.uk/government/collections/disability-confident-campaign

We are committed to ensuring our recruitment process is inclusive and accessible to and usable by everyone. If you have a disability or long-term condition and would like to receive information in a different way, or need us to make any adjustments, changes or do anything differently during the recruitment process, please get in touch with the Talent Acquisition team on [e-mail]. We can consider your needs and requirements, and how we can assist you to apply for our roles. For example we can provide a copy of our application via email so that you can complete it using your own accessibility software.

Equal opportunities

Our approach to our people is underpinned by our approach to diversity, inclusion and well-being. Our ambition is to build a diverse and ambitious workforce that reflects all backgrounds and talents, and a workplace that is supportive and inclusive, recognises and nurtures talent, and has a strong sense of community between colleagues.

This means that everyone who either applies to or works for the firm is treated equally, whatever their gender, age, ethnic origin, nationality, marital status, disability, sexual orientation or religious beliefs.