Social Media Strategist – PR & Campaigns

Shoosmiths; Leeds; On-site; GBP 26,000 - 38,000; Full time

Job summary

Shoosmiths is seeking a Social Media Executive to own and develop the firm’s social channels in coordination with PR and marketing colleagues. You will plan, publish, monitor and report on activity, ensuring alignment with campaigns, events and external communications priorities.

You will work closely with digital teams to deliver robust analytics, campaign amplification and content that strengthens Shoosmiths’ reputation and client engagement across UK markets, including Birmingham, Manchester

Qualifications

• Experience managing or supporting social media channels, digital content, PR, communications or marketing campaigns.
• Strong writing, editing and proofreading skills, with the ability to adapt messages for different channels and audiences.
• Good understanding of how social media and PR complement each other, including amplification through social channels.
• Good platform awareness, with interest in content formats, channel optimisation, audience behaviour and emerging social trends.
• Strong attention to detail and judgement around accuracy, tone, reputation, approvals and stakeholder sensitivity.
• Ability to interpret performance data, dashboards and platform insight to improve social content and campaign amplification.
• Good organisational skills to manage calendars, approvals and deadlines.

Responsibilities

• Act as the day-to-day owner of Shoosmiths’ social media channels, maintaining the content calendar, publishing schedule, approvals, channel activity, monitoring and first-level performance reporting.

Skills

Social media management

Copywriting

Content strategy

Analytics

Platform awareness

Detail-orientation

Cross-functional collaboration

Industry knowledge

Job description

Shoosmiths is seeking a Social Media Executive to own and develop the firm’s social channels in coordination with PR and marketing colleagues. You will plan, publish, monitor and report on activity, ensuring alignment with campaigns, events and external communications priorities.

You will work closely with digital teams to deliver robust analytics, campaign amplification and content that strengthens Shoosmiths’ reputation and client engagement across UK markets, including Birmingham, Manchester