Social Media Manager

Confidential; Essex; On-site; GBP 38,000 - 60,000; Full time

Job summary

Confidential is seeking a Social Media Manager to own the brand's social strategy across Instagram, TikTok, LinkedIn and YouTube, driving premium identity and commercial growth. You will lead a small content team, plan shoots, supervise creators, and collaborate with marketing to deliver cohesive campaigns that resonate with a mature fashion audience.

The role offers the chance to shape the brand's voice and formats while tracking performance and leveraging trends to maintain a leading digital

Qualifications

• 3+ years of social media management experience, preferably in fashion, beauty, lifestyle or consumer brands.
• Proven ability to develop and execute multi-platform strategies.
• Experience mentoring Content Creators or a social media team.

Responsibilities

• Develop and implement the overall social media strategy with clear objectives.
• Lead the social media function, mentoring Content Creators and guiding development.
• Own presence across Instagram, TikTok, LinkedIn and YouTube with tailored plans.
• Create premium, aspirational social identity for a mature fashion audience.
• Plan, create and deliver engaging content for organic and paid campaigns.
• Lead campaigns, product launches and brand moments with creative direction.

Skills

Social media strategy

Team leadership

Video content creation

Platform expertise

Job description

Social Media Manager - Fashion Brand

We are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role:

This is a unique opportunity for a Social Media Manager to take ownership of the entire social media function for an exciting and growing fashion brand. You will be responsible for developing and delivering a multi-platform social media strategy, building a consistent and premium brand identity while driving meaningful engagement, brand awareness and commercial growth.

Key Responsibilities

• Develop and implement the overall social media strategy, establishing clear objectives and growth plans across all platforms.
• Build and lead the social media function, managing and mentoring Content Creators and supporting their development.
• Own the brand's presence across Instagram, TikTok, LinkedIn and YouTube, creating tailored strategies for each platform.
• Develop a premium, aspirational social identity that appeals to a more mature fashion audience.
• Lead the planning, creation and delivery of engaging and commercially effective social content.
• Create, film, edit and publish high-quality video and photographic content across organic social and paid advertising.
• Lead creative direction for campaigns, product launches, seasonal collections and key brand moments.
• Plan and manage content shoots, including booking models, styling looks and coordinating production schedules.
• Work closely with the in-house photographer and wider Marketing team to deliver high-quality creative.
• Own the social media content calendar, ensuring campaigns, launches, Stories and promotional activity are planned and delivered effectively.
• Maintain a consistent brand identity, tone of voice and visual direction across all social channels.
• Analyse social media performance and use data and insights to continually improve content, engagement, reach and conversion.
• Identify new opportunities to grow the brand through social-first campaigns, trends, creators and innovative content formats.
• Stay ahead of developments across social platforms, fashion trends, consumer behaviour and algorithms.
• Confidently appear on camera when required and direct talent during content shoots.
• Work collaboratively with the wider Marketing and Brand teams to ensure social activity supports wider commercial and brand objectives.

About You

• 3+ years' experience in social media management, ideally within a fashion, beauty, lifestyle or consumer brand.
• Proven experience developing and executing multi-platform social media strategies.
• Previous experience managing, mentoring or leading Content Creators or a social media team.
• A strong understanding of Instagram, TikTok, LinkedIn and YouTube, including platform-specific best practice and emerging trends.
• Excellent video creation, editing and creative storytelling skills, with a strong portfolio of work.
• A highly creative eye with a strong understanding of premium fashion and lifestyle content.

Why Apply

• Opportunity to build and shape the social strategy from the ground up.
• Lead and mentor a growing team of Content Creators.
• Work for an established and growing fashion and footwear brand with exciting plans for the future.
• Take ownership across Instagram, TikTok, LinkedIn and YouTube.
• Combine strategy, leadership and hands-on content creation in one role.
• Have real creative influence over the brand's premium and aspirational social identity.

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