Social Media Manager

Better Placed Ltd - A Sunday Times Top 10 Employer!; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading consumer brand is seeking a Social Media Manager to spearhead their TikTok presence. This role involves creating engaging content and executing social media strategy in a vibrant, collaborative environment. Ideal candidates will have a deep understanding of digital trends and proven experience in driving community growth.

Benefits

Flexible working options

Competitive salary

Opportunity for creative impact

Qualifications

• Proven social media marketing experience focusing on TikTok.
• Strong understanding of digital trends and culture.
• Ability to deliver high-quality, on-brand content quickly.

Responsibilities

• Lead and deliver TikTok content to enhance engagement.
• Develop social strategy with internal teams and agencies.
• Track and analyze performance data to inform content decisions.

Skills

Social media marketing

Creative skills

Communication

Project management

Understanding of digital trends

Tools

Canva

CapCut

Photoshop

Job description

Direct message the job poster from Better Placed Ltd - A Sunday Times Top 10 Employer!

Delivery Consultant - FMCG at Better Placed

Social Media Manager – TikTok (12-Week FTC or 3/4 Days/Week Freelance)

Central London (Hybrid)

Start: ASAP

We’re recruiting on behalf of a much-loved consumer brand with a standout product and a social presence that’s anything but ordinary. They made waves in 2021 with a viral TikTok moment that racked up over 23 million views — and turned them into a household name almost overnight.

Now, they’re ready to do it all again. The digital landscape has shifted, and they’re looking for a creative, culture-savvy Social Media Manager to help re-energise their TikTok presence and continue growing their community across the UK and international markets.

This is a brilliant opportunity to join a fast-paced, high-growth business and take the lead on content that genuinely captures attention.

The role:

You'll report to the Head of Brand Marketing and work closely with a leading social agency, playing a key role in delivering engaging, platform-first content that resonates with a growing audience. Your focus will be on TikTok, but you'll contribute to broader social strategy across markets including the UK, Australia and the Middle East.

Key responsibilities include:

• Leading and delivering TikTok content that captures attention and drives engagement
• Developing and executing social strategy in collaboration with internal teams and agency partners
• Tracking trends and performance, using data and insights to inform content decisions
• Managing influencer and partnership activity to boost reach and relevance
• Helping shapes social voice that reflects the brand’s distinctive tone and values

What we’re looking for:

• Proven experience in social media marketing, ideally with a strong focus on TikTok
• A deep understanding of digital trends, internet culture and what makes content shareable
• Creative skills across content production – confident using tools like Canva, CapCut or Photoshop
• Strong communication and project management abilities, working cross-functionally with internal teams and agencies
• A proactive mindset with the ability to take ownership and deliver high-quality, on-brand content at pace
• Previous experience in food and drink is a real bonus

The offer:

• 12-week contract, with the option to work full-time or 3 days/week (freelance)
• Based in Central London, with hybrid working
• Competitive day rate / salary equivalent depending on experience
• Immediate start

If you’re someone who thrives in a creative, fast-moving environment and understands how to turn cultural moments into meaningful brand engagement, we’d love to hear from you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing, Beverage Manufacturing, and Food and Beverage Retail

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