PR & Social Media Manager

Basware; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the automation sector is seeking a Global PR & Social Media Manager to shape its narrative and influence communications strategies. This role involves developing various communications, engaging content creation, and managing internal and external communications. The ideal candidate will have a strong social media presence, 3+ years of experience, and a passion for innovative communication strategies.

Qualifications

• 3+ years' experience in PR or social media.
• Expertise building LinkedIn presence.
• Experience with AI tools for content or video creation.

Responsibilities

• Develop press releases, thought leadership content, and internal communications.
• Create engaging content on LinkedIn including videos and infographics.
• Prove communications ROI through metrics.

Skills

Storytelling

Social Media Strategy

Content Creation

AI Tools

Job description

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

We're looking for a Global PR & Social Media Manager to shape and share our story.

The Basware communications team oversees 3 core areas:

1. Public relations

2. Internal communications

3. Social media

You’ll turn strategy into stories, live and breathe social media, and see AI as your creative partner.

WHAT MAKES THIS ROLE DIFFERENT

This isn't just another communications role.

The Basware communications team is always learning to do better. You should help inspire (and challenge) our thinking. We're not looking for someone who follows playbooks; we want someone who writes them.

You don't need to be from our industry, you can learn that. But attitude, adaptability, and willingness to try will help set you apart.

SKILLS AND CANDIDATE QUALIFICATIONS:

WHAT YOU'LL DO

PR & internal communications

• Develop the full spectrum of communications: press releases, thought leadership, award entries, and internal communications

• Run employee newsletters, town halls, and internal events

Social first

• Create thumb-stopping content on LinkedIn: videos, podcasts, infographics, and carousel posts

• Drive LinkedIn employee advocacy and social selling that support our sales team

AI content creation

• Challenge our thinking on how AI can improve communications

• Use Copilot and LLM tools for content creation and search optimization

Measure what matters

• Prove communications ROI: share of voice, inbound traffic, employee engagement

WHO YOU ARE

• Natural storyteller

• 3+ years' experience

• Expertise building LinkedIn presence

• Experience with AI tools for content or video creation

• Internal communications and issues management know-how

• Comfortable consulting senior leadership and being "the voice" in the room

• Willingness to travel across Europe occasionally

• Native English speaker

You'll be a part of the marketing team and report to the Global Head of PR & Communications. You'll work within a small, ambitious communications team, collaborate with marketing and HR, and manage our PR agency relationship.

You'll have direct access to our executive team, real influence on our strategy, and the chance to develop your career across all areas of communications. If you've been waiting for a role where you can actually implement those "we should be doing this" ideas, this is it.