Social Media Manager

Disneyland Hong Kong; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Join The Walt Disney Company as a Social Media Manager in London, driving innovative social strategies and campaigns across various platforms. Collaborate with teams to enhance audience engagement and promote brand initiatives. Enjoy a flexible work environment and comprehensive benefits while contributing to the Disney legacy.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Disney+ Subscription

Excellent parental leave

Employee Resource Groups

Qualifications

• 5+ years’ work experience in social media marketing departments.
• Interested in all aspects of digital platforms.
• Strong negotiating and influencing skills.

Responsibilities

• Lead strategy and growth of Disney UK’s social media accounts.
• Set KPIs and manage external agencies.
• Oversee community moderation and engagement.

Skills

Strong communication

Interpersonal skills

Negotiating skills

Problem-solving

Resourcefulness

Education

5+ years in social media marketing

Job description

Social Media Manager

申請 稍後繼續申請 Job ID 10124263 職位地點 倫敦, 英国 有意工作的公司The Walt Disney Company (EMEA) 張貼日期2025/06/20

工作概要:

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

Overall Purpose of the Role

The Cross Company Social Media Manager (Disney UK) leads the strategy, growth, and daily operations of Disney UK’s brand social media accounts—Disney UK, Disney Club UK, and Disney Family UK—across platforms like Facebook, Instagram, Threads, X, and TikTok.

This role sets KPIs, manages external agencies, and supports UK social teams with insights and best practices. It requires strong knowledge of paid and organic social, emerging trends, and platform innovations, while promoting a test-and-learn mindset.

The Social Media Manager collaborates across departments to deliver engaging, audience-led campaigns that support business goals, ensure brand and legal compliance, and drive fan engagement and loyalty. They also oversee the social media budget and ‘always on’ media strategy.

Additionally, the role includes mentoring a Social Media Supervisor and intern, fostering growth and development within the team.

Areas of Responsibility

The Social Media Manager UK will be the point person to ensure successful running of all social platforms across UK and the primary responsibilities of the role are:

• Set and deliver innovative social campaigns and strategies that encourage follower acquisition and retention to deliver a high-affinity audience primed to receive TWDC marketing messages
• Plan and oversee the local implementation of social strategies driving XLOB and broader business objectives in a collaborative manner ensuring UK requirements are met
• Produce bespoke content to support local LOB and Franchise priorities and objectives across the business
• Integrate and align social opportunities across the business (e.g., DCP, Franchise, Studios, TV Networks, Disney+, Disney Tickets, Parks, Cruises etc.) that deepen audience engagement with TWDC and ultimately meet (and exceed) required business objectives, KPIs and ROI – leveraging digital partnership & monetisation opportunities wherever possible
• Grow and maintain local UK Disney brand and audience pages; delivering audience-first, best in class social strategy that fulfils key business objectives
• Overseeing community moderation and engagement. This includes overseeing the community moderation team and approving responses, as well as identifying exciting new ways to attract, retain and engage fans.
• Evaluating account and content performance; and applying learnings and insights to inform future activations and campaigns
• Managing retained social agencies to ensure they are delivering the highest quality service; ensuring processes are streamlined and efficient; and that they are delivering on team requirements and objectives
• Working collaboratively with Studios and Disney+ social leads on audience-led campaigns to deliver maximum reach and relevancy.
• Planning and briefing in ‘always-on’ paid media on Facebook and Instagram, with the ability to react and optimise media spend, as required
• Provide consultancy and support for UK TWDC social media leads, both locally and regionally, including the sharing of insights
• Chair monthly meetings between UK social leads, to better manage communication between teams across TWDC and identify synergy opportunities
• Develop performance reports for distribution to regional and local stakeholders on all cross-company projects and initiatives; formulate frameworks for standardized benchmarking and contextualise results within local market landscape.
• Working closely with Legal to ensure all activations and social activity meets required guidelines; and to stay atop of latest policies
• Build relationships with platform partners to keep updated on platform developments and new initiatives
• Oversee agency relationships and content briefs

Required Qualifications & Skills:

• 5+ years’ work experience in social media marketing departments (client and/or agency)
• Interested in all aspects of digital (products, platforms, search, technology, etc)
• Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
• Strong communication and interpersonal skills
• Diplomatic and tactful
• Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
• Motivational, inspirational, team player
• Strong negotiating and influencing skills
• Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
• Interested in trends, new initiatives, and staying one step ahead of the Jones’

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Disney+ Subscription
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

關於 The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited , 其所屬的業務部門是 The Walt Disney Company (EMEA) 。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

申請 稍後繼續申請