Social Media Manager

LT Talent; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic beauty brand is seeking a Social Media & Content Manager to lead their TikTok and Instagram initiatives. This role requires a creative individual with a passion for social media, capable of launching content strategies and engaging with the community. The ideal candidate is experienced in producing high-volume UGC-style content, comfortable on camera, and data-aware in their approach to growth and performance metrics. This is an excellent opportunity to shape a brand from its inception.

Qualifications

• Experienced in social-first content creation for beauty, wellness, or lifestyle brands.
• Native to TikTok and Instagram with a strong understanding of their dynamics.
• Ability to produce high volumes of engaging content quickly.
• Proficient in analytics and performance metrics.

Responsibilities

• Build and manage TikTok and Instagram accounts from scratch.
• Produce UGC-style and native content for paid and organic channels.
• Create content for Meta and TikTok ads with optimized messaging.
• Film, edit, and publish content quickly using mobile-first tools.
• Pitch and execute fresh content ideas while utilizing current trends.
• Track performance metrics and iterate content strategies.
• Engage with the community through comments and direct messages.

Skills

Social-first content creation

TikTok expertise

UGC-style content production

Data-aware engagement tracking

Community engagement

Analytics

Paid social

Community management

Tools

CapCut

InShot

Job description

We’re partnering with an exciting, founder‑led beauty brand at the very beginning of its journey. As the brand prepares to launch and build its community, they’re looking for a Social Media & Content Manager to be the face, voice and creative engine behind their TikTok and Instagram channels.

This is a brilliant opportunity for a social‑first, content‑obsessed creative who loves being on camera, lives and breathes TikTok and Reels, and wants to help build a beauty brand from scratch.

The Role

You’ll own social content end‑to‑end, launching and growing the brand’s social presence while keeping performance top‑of‑mind. This is hands‑on, fast‑paced and creative, ideal for someone comfortable in front of the camera and producing high volumes of content quickly.

Key Responsibilities

• Channel Growth: Build and manage TikTok and Instagram accounts from scratch; grow reach, engagement and followers.
• Performance Content Creation: Produce UGC‑style and native short‑form content designed to convert and engage across paid and organic channels.
• Paid Social Support: Create and adapt content for Meta and TikTok ads, testing formats and messaging for maximum ROAS.
• Fast Turnaround Execution: Film, edit, and publish content quickly using mobile‑first tools (CapCut, InShot, native apps).
• Creative Ideation & Testing: Pitch and execute fresh content ideas; experiment with trends, tutorials, GRWM, challenges, and founder‑led storytelling.
• Analytics & Optimisation: Track performance, iterate content, and feed insights back into paid and organic strategies.
• Community Engagement: Support engagement, comments, and DMs to build an authentic, engaged audience.

About You

• Experienced in social‑first content creation, ideally for beauty, wellness or lifestyle brands.
• TikTok and Instagram native – you know what performs and why.
• Skilled in UGC‑style content for both organic and paid campaigns.
• Confident on camera and comfortable producing high‑volume content quickly.
• Hands‑on, proactive, and comfortable in a start‑up/founder‑led environment.
• Data‑aware: understands engagement, conversion, and performance metrics.

Next Steps

Apply via the link.

LT Talent is an award‑winning recruitment agency. We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicities, genders, ages, sexual orientations, religions, and abilities.

Due to the high volume of applications we receive, if you have not heard from us within 7 days of submitting your application, unfortunately you have not been successful on this occasion. However, we thank you for your interest and encourage you to apply for future opportunities.