Social Media Manager

FashionUnited Group; England; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Bi-Annual Dress Allowance

25 days annual leave

Birthday day off

Flexible core hours 10-4

Early Finish Fridays

Cycle to work scheme

40% staff discount

Job summary

Club L London is seeking a strategic Social Media Manager to lead the brand’s global social presence across Instagram, TikTok, Facebook, YouTube and Pinterest from our UK HQ in Manchester or Dubai.

You will plan premium content with Creative, Brand, Marketing, Events and E‑commerce teams, mentor the social team, analyse performance, and stay ahead of trends to keep Club L at the forefront of fashion and culture.

Qualifications

• Proven experience managing social media for a premium fashion, beauty or lifestyle brand.
• Strong understanding of Instagram, TikTok, Facebook, YouTube and Pinterest.

Responsibilities

• Develop and lead Club L London's global social media strategy across Instagram, TikTok, Facebook, YouTube and Pinterest.
• Plan and execute social-first content strategies aligned with campaigns, events and key trading moments.
• Own the social content calendar, ensuring premium brand storytelling across channels.
• Collaborate with Creative, Marketing, Events and Brand teams to ensure integrated campaigns.
• Lead, mentor and develop the Social Media team to drive performance and growth.
• Monitor channel performance, analyse insights and optimise content strategies.
• Stay ahead of trends and platform updates to keep Club L London at the forefront.

Skills

Social media strategy

Platform expertise

Creativity

Analytics & data

Cross-functional collab

Tools

Agorapulse

Dash Hudson

Job description

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

We're looking for a strategic and creative Social Media Manager to lead Club L London's global social media presence across all key platforms. Reporting into our Senior Brand Manager, this role can be based out of our Manchester, UK HQ or Dubai HQ. You'll shape and deliver a stand out social strategy that builds brand awareness, drives engagement and supports commercial growth.

Leading the Social Media team, you'll oversee the planning and execution of premium content, working closely with Creative, Brand, Marketing, Events and E-commerce to bring integrated campaigns to life. This is an exciting opportunity for a commercially minded social leader with a passion for fashion, culture and creating standout content that keeps Club L at the forefront of the industry.

Key Responsibilities

• Develop and lead Club L London's global social media strategy across Instagram, TikTok, Facebook, YouTube and Pinterest.
• Plan and execute social-first content strategies aligned with campaigns, events and key trading moments.
• Own the social content calendar, ensuring consistent, premium brand-aligned storytelling across all channels.
• Collaborate with Creative, Marketing, Events, & Brand teams to ensure integrated marketing campaigns.
• Lead, mentor and develop the Social Media team, providing clear direction, feedback and support to drive high performance, creativity and professional growth.
• Monitor channel performance, analyse insights and optimise content strategies to drive engagement and growth.
• Stay ahead of emerging trends, platform updates and cultural moments to keep Club L at the forefront of social.

About You

• Proven experience managing social media for a premium fashion, beauty or lifestyle brand.
• A strong understanding of Instagram, TikTok, Facebook, YouTube and Pinterest.
• Highly strategic, with the ability to translate brand objectives into engaging social campaigns.
• Excellent creative judgement with a strong eye for premium visual content.
• Commercially minded, with experience using performance data to inform creative decisions.
• Passionate about fashion, culture and emerging social trends.
• Exceptional organisation and project management skills.
• Confident working cross-functionally and managing multiple stakeholders.
• Experience planning and directing content for international shoots and brand events.
• Experience using social management and reporting platforms such as Agorapulse, Dash Hudson or similar.
• Knowledge of influencer marketing, UGC and creator partnerships.
• Experience briefing photographers, videographers and content creators.
• Confidence presenting insights, strategies and performance updates to senior stakeholders.

What's on offer?

• Bi-Annual Dress Allowance
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Early Finish Fridays
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products

England, United Kingdom of Great Britain and Northern Ireland