Social Media Manager

Boden; Acton; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary with bonus

Clothing allowance

30% staff discount on clothing

25 days holiday + Bank Holidays

Discount portal for retail &entertainm

Virtual GP service

Free onsite parking

Job summary

Boden is seeking a Social Content Manager to lead paid social creative strategy and concept development. You will work with Brand Marketing, Creative, Studio and Marketing to translate cultural trends into engaging, native social content.

Location is hybrid: 3 days in North Acton office, 2 days from home. You’ll interpret performance insights to continuously improve creative output and drive commercial impact.

Qualifications

• Experience developing high-performing social content for paid channels.
• Strong understanding of organic social trends and audience behaviour.
• Ability to translate performance data into creative recommendations.
• Proven leadership of the creative process from concept to delivery.

Responsibilities

• Lead the paid social creative strategy from concept to execution.
• Develop social-first concepts based on organic trends and audience insights.
• Collaborate with Organic Social to align paid and organic content.
• Partner with Paid Media and Product Marketing to translate insights into campaigns.
• Create briefs and manage relationships with influencers and creators.
• Own creative performance reporting and drive testing/optimisation.

Skills

Paid social strategy

Organic social understanding

Collaborative cross-team work

Performance data analysis

Creative development leadership

Creator marketing knowledge

Communication across stakeholders

Job description

Social Content Manager

Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

OVERVIEW

We're looking for a creative and strategic social marketing leader who understands what makes content perform and how to translate cultural trends into compelling paid social creative.

You’ll work closely with our Organic Social team, drawing on content insights, platform trends and audience behaviours to develop social-first creative that aligns with our wider brand strategy. While not responsible for Organic Social strategy, you'll bring a strong understanding of organic content and creative ideation to ensure paid social creative feels relevant, engaging and native to each platform.

Working cross-functionally with Brand Marketing, Creative, Studio and Marketing teams, you'll oversee the creative process from concept to delivery, while using performance insights and reporting to measure success and continuously improve creative output.

Location: 3 days per week at our North Acton office, 2 days from home.

WHAT YOU WILL DO

• Lead the paid social creative strategy from concept to execution, overseeing planning, content creation, shoots and delivery.


• Develop social-first creative concepts informed by a strong understanding of organic social content, trends and audience behaviours.


• Work closely with the Organic Social team to ensure paid social creative complements and amplifies wider content strategies.


• Partner with Paid Media and Product Marketing teams to translate insights into effective creative campaigns.


• Create inspiring briefs and manage relationships with influencers, creators and external partners.


• Own creative performance reporting and insight generation, using data to shape future creative decisions.


• Drive ongoing testing and optimisation to improve creative effectiveness and commercial performance.

WHAT WE ARE LOOKING FOR

• Proven experience developing high-performing social creative strategies for paid channels.


• Strong understanding of organic social content, platform trends and audience behaviours.


• Experience partnering with Organic Social teams to create cohesive, social-first content strategies.


• Ability to analyse performance data and translate insights into creative recommendations and optimisation opportunities.


• Experience leading creative development from concept and briefing through to production and delivery.


• Strong knowledge of creator marketing, content production and social storytelling.


• Collaborative and influential communicator, comfortable working across multiple teams and stakeholders.

OUR BEHAVIOURS

• At Boden, how we work matters just as much as what we deliver.


• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.


• We care about doing a good job – and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.


• We know what we’re good at, we lean on each other when needed, and we show up as a team – taking ownership and getting things done together.

WHAT WE OFFER

• Competitive salary & targeted annual bonus scheme


• Generous Boden clothing allowance


• 30% discount on all current clothing ranges


• 25 days holiday annual, plus Bank Holidays


• Online portal with an array of discounts on retail & entertainment


• Virtual GP Service for you and your household


• Free onsite parking and subsidised café