Email Marketing Executive

Boden; Greater London; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Clothing allowance

Staff discount

25 days leave

Online discounts

Virtual GP

Onsite parking

Café subsidies

Job summary

Boden is seeking an Email Marketing Executive to own the build, testing and deployment of email and SMS campaigns. You’ll create engaging communications in Ometria, ensuring high-quality delivery and personalised customer journeys.

The role collaborates across teams, focusing on product relevance and continuous CRM improvements. Based in London with 3 days in North Acton and 2 days remote, you’ll grow your marketing expertise while delivering excellent customer experiences.

Qualifications

• Experience in email marketing and CRM best practices.
• Ability to build and test campaigns end-to-end.
• Strong attention to detail and QA processes.
• Experience creating customer journeys and personalisation.
• Basic HTML knowledge is advantageous.

Responsibilities

• Own the build, testing and deployment of email and SMS campaigns.
• Create engaging customer communications in Ometria using Boden templates and CRM best practices.
• Champion QA and testing across devices and email clients.
• Collaborate with teams to feature the right products and journeys.
• Build and manage customer audiences and segments for personalised experiences.
• Drive CRM template and process improvements.
• Stay ahead of CRM trends to enhance customer experiences.

Skills

Email marketing

CRM campaigns

Campaign testing

Audience segmentation

HTML basics

Tools

Ometria

Salesforce Marketing Cloud

Job description

Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that’s ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.

Overview

Love the idea of brightening someone's inbox? As our Email Marketing Executive, you'll help deliver the emails and SMS campaigns that keep our customers connected to the colourful world of Boden.

From building and testing campaigns to hitting send with confidence, you'll ensure every communication is delivered seamlessly and to the highest standard. You'll be naturally detail-oriented, enjoy working at pace and take pride in getting the little things right.

Most importantly, you'll be curious, enthusiastic and keen to grow. Working closely with teams across the business, you'll help create the best possible experience for our customers while developing your marketing expertise along the way.

Location: 3 days per week at our North Acton office, 2 days from home. (Monday - Wednesday / 9am - 5pm)

What You Will Do

• Own the build, testing and deployment of email and SMS campaigns, ensuring every send is delivered accurately and on time.
• Create engaging customer communications in Ometria, using Boden templates and CRM best practices.
• Champion quality through rigorous QA and testing across devices, browsers and email clients.
• Collaborate with teams across the business to ensure campaigns feature the right products, content and customer journeys.
• Build and manage customer audiences and segments to deliver relevant, personalised experiences.
• Drive continuous improvement by enhancing CRM templates, processes and ways of working.
• Stay ahead of CRM trends and best practices, helping Boden deliver exceptional customer experiences.

What We Are Looking For

• Strong communication and collaboration skills, with the confidence to work effectively across teams.
• Highly organised, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent attention to detail and a passion for delivering a seamless customer experience.
• An understanding of email marketing and CRM best practices.
• Experience using an Email Service Provider (ESP) platform, such as Ometria, Salesforce Marketing Cloud or similar.
• Curious, proactive and eager to learn, with the ability to quickly apply feedback and develop new skills.
• A basic understanding of HTML would be advantageous.

OUR BEHAVIOURS

• At Boden, how we work matters just as much as what we deliver.
• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we've said we’ll do.
• We care about doing a good job - and we care about each other. We’re always kind, often honest, and we’ll push for high standards without making it heavy.
• We know what we're good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.

What We Offer

• Generous Boden clothing allowance
• 30% discount on all current clothing ranges
• 25 days holiday annual, plus Bank Holidays
• Online portal with an array of discounts on retail & entertainment
• Virtual GP Service for you and your household
• Free onsite parking and subsidised café

We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.

We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.