Social Media Growth Lead (Hybrid)

Travel Counsellors Limited; Urmston; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Flexible hybrid working

Career development opportunities

25 days’ holiday, increasing to 28

Enhanced maternity and paternity pay

One paid charity day

Company events and incentives

Death in service benefit of threefold

Pension scheme

Private Medical Insurance orHealthcare

Job summary

Travel Counsellors Limited is seeking a hands-on Social Media Manager to shape and deliver social activity across leisure customers, corporate travellers and potential collaborators. You’ll develop strategy, create and publish content, manage community engagement and paid campaigns, aligning social work with broader business priorities.

You’ll collaborate with marketing, commercial, recruitment, customer experience, content and design teams to connect social activity with company goals and drive

Qualifications

• Strong experience in social media with a track record across organic and paid activity.
• Ability to tailor social for different audiences, campaigns or parts of the business.
• Experience creating content yourself, including short-form video and platform-native formats.

Responsibilities

• Develop our social media strategy across priority audiences and platforms.
• Turn campaign and business priorities into engaging, platform-specific social content.
• Create and publish content yourself, including copy, short-form video, reels, stories and simple graphics.
• Manage the content calendar, balancing planned campaigns with timely opportunities.
• Plan and optimise paid social campaigns and budgets against agreed objectives.
• Test different creative, formats, audiences and messages to improve performance.
• Manage day-to-day community engagement and use social listening to identify opportunities and risks.
• Develop toolkits, training and guidance to help Travel Counsellors with their social activity.
• Support trials to improve how social media is managed and measured across the network.
• Report on performance and turn data into clear recommendations.
• Use AI and other tools to support research, ideas, content development and reporting, with human judgement and quality.

Skills

Social media strategy

Content creation

Paid social campaigns

Analytics & reporting

Copywriting

Community engagement

AI tools

Tools

Analytics tools

Social listening tools

Job description

Travel Counsellors Limited is seeking a hands-on Social Media Manager to shape and deliver social activity across leisure customers, corporate travellers and potential collaborators. You’ll develop strategy, create and publish content, manage community engagement and paid campaigns, aligning social work with broader business priorities.

You’ll collaborate with marketing, commercial, recruitment, customer experience, content and design teams to connect social activity with company goals and drive