Social Media Manager: Strategy, Content & Growth (Hybrid)

Travel Counsellors; Manchester; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Flexible hybrid working

Career development opportunities

25 days’ holiday, increasing to 28

Enhanced maternity and paternity pay

One paid charity day

Company events and incentives

Death in service benefit of three time

Pension scheme

Private Medical Insurance orHealthcare

Free breakfast and beverages

Job summary

Travel Counsellors is seeking a proactive Social Media Manager to shape and deliver social activity for leisure and corporate audiences. You’ll develop strategy, create and publish content, and manage community activity and paid campaigns to connect social activity with wider business priorities.

You’ll work with marketing, commercial, recruitment, customer experience, content and design teams to turn insights into engaging content and measurable results.

Qualifications

• Strong experience in social media across organic and paid activity
• Ability to tailor content for different audiences and campaigns
• Comfort with analytics, social listening tools and reporting
• Creative copywriting, storytelling and community engagement
• Experience with short‑form video and platform native formats
• Experience managing paid social budgets and reporting performance
• Ability to work across teams and manage multiple campaigns

Responsibilities

• Develop our social media strategy across priority audiences and platforms
• Turn campaign priorities into engaging, platform‑specific content
• Create and publish content including copy, short‑form video, reels, stories and graphics
• Manage the content calendar and balance planned campaigns with timely opportunities
• Plan and optimise paid social campaigns and budgets against objectives
• Test different creatives and audiences to improve performance
• Manage day‑to‑day community engagement and social listening
• Develop toolkits, training and guidance for colleagues
• Support trials to improve social management and measurement across the network
• Report on performance and turn data into clear recommendations
• Use AI and other tools to support research, ideas, content development and reporting
• Ensure social activity is on-brand, accessible and respects permissions/copyright/risk
• Work with teams to prioritise requests and maximise impact of social activity

Job description

Travel Counsellors is seeking a proactive Social Media Manager to shape and deliver social activity for leisure and corporate audiences. You’ll develop strategy, create and publish content, and manage community activity and paid campaigns to connect social activity with wider business priorities.

You’ll work with marketing, commercial, recruitment, customer experience, content and design teams to turn insights into engaging content and measurable results.