Social Media Manager

Travel Counsellors; Urmston; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Flexible hybrid working

Career development opportunities

25 days’ holiday, increasing to 28

Enhanced maternity and paternity pay

One paid charity day

Company events and incentives

Death in service benefit of threefold

Pension scheme

Private Medical Insurance orHealthcare

Job summary

Travel Counsellors Limited is seeking a hands-on Social Media Manager to shape and deliver social activity across leisure customers, corporate travellers and potential collaborators. You’ll develop strategy, create and publish content, manage community engagement and paid campaigns, aligning social work with broader business priorities.

You’ll collaborate with marketing, commercial, recruitment, customer experience, content and design teams to connect social activity with company goals and drive

Qualifications

• Strong experience in social media with a track record across organic and paid activity.
• Ability to tailor social for different audiences, campaigns or parts of the business.
• Experience creating content yourself, including short-form video and platform-native formats.

Responsibilities

• Develop our social media strategy across priority audiences and platforms.
• Turn campaign and business priorities into engaging, platform-specific social content.
• Create and publish content yourself, including copy, short-form video, reels, stories and simple graphics.
• Manage the content calendar, balancing planned campaigns with timely opportunities.
• Plan and optimise paid social campaigns and budgets against agreed objectives.
• Test different creative, formats, audiences and messages to improve performance.
• Manage day-to-day community engagement and use social listening to identify opportunities and risks.
• Develop toolkits, training and guidance to help Travel Counsellors with their social activity.
• Support trials to improve how social media is managed and measured across the network.
• Report on performance and turn data into clear recommendations.
• Use AI and other tools to support research, ideas, content development and reporting, with human judgement and quality.

Skills

Social media strategy

Content creation

Paid social campaigns

Analytics & reporting

Copywriting

Community engagement

AI tools

Tools

Analytics tools

Social listening tools

Job description

About Us

At Travel Counsellors, our customers, communities and colleagues are at the heart of what we do. For more than 30 years, we’ve supported independent travel professionals to build successful businesses and create personal connections with their customers. Today, more than 2,200 Travel Counsellors around the world are supported by a team of over 400 colleagues in our Support Offices.

We’re continuing to grow and invest in ways to help our people deliver exceptional service. Travel Counsellors was named Best Place to Work in Travel in 2022 and featured in the Sunday Times Best Places to Work in 2023, 2024 and 2025. We’re looking for a Social Media Manager to help make our social presence more distinctive, relevant and effective.

About the Role

Social connects us with a wide range of audiences: from leisure customers and corporate travellers to potential new Travel Counsellors and colleagues. As our Social Media Manager, you’ll shape and deliver social activity across these audiences and help show what makes Travel Counsellors special.

This is a hands-on role. You’ll develop strategy, create and publish content, manage community activity and paid campaigns, and use performance data to improve our approach. You’ll work with teams across marketing, commercial, recruitment, customer experience, content and design to connect social activity with wider business priorities.

You’ll also help Travel Counsellors build confidence and capability in their own social activity through practical guidance, training and tools. We’re looking for someone creative, organised and commercially minded, who understands how people use different platforms and can turn that understanding into engaging content and useful results.

What You’ll Do

• Develop our social media strategy across priority audiences and platforms.

• Turn campaign and business priorities into engaging, platform-specific social content.

• Create and publish content yourself, including copy, short-form video, reels, stories and simple graphics.

• Manage the content calendar, balancing planned campaigns with timely opportunities.

• Plan and optimise paid social campaigns and budgets against agreed objectives.

• Test different creative, formats, audiences and messages, and use what you learn to improve performance.

• Manage day-to-day community engagement and use social listening to identify audience insight, opportunities and potential issues.

• Develop practical toolkits, training and guidance to help Travel Counsellors with their social activity.

• Support trials to improve how social media is managed and measured across the Travel Counsellors network.

• Report on performance and turn data into clear recommendations.

• Use AI and other tools to support research, ideas, content development and reporting, while applying human judgement and maintaining quality.

• Help ensure social activity is on-brand, accessible and mindful of permissions, copyright and reputational risk.

• Work with colleagues across the business to prioritise requests and focus effort where social can have the greatest impact.

What You’ll Bring

You’ll have strong experience in social media, with a track record across both organic and paid activity. You’ll understand how social needs to work for different audiences, campaigns or parts of a business, and feel confident creating content yourself, particularly short-form video and platform-native formats.

You’ll also bring experience of managing paid social budgets, optimising campaigns and reporting on performance. You’ll be comfortable using analytics and listening tools, and able to turn results into clear insight and recommendations.

You’ll be creative and confident with copywriting, storytelling and community engagement. You’ll also be organised, commercially minded and able to manage multiple campaigns and deadlines. Experience with creators, influencers, user-generated content or a distributed network would be an advantage, as would experience with customer, lifestyle, leisure, travel, service or premium consumer brands.

You’ll be curious about new platforms, changing audience behaviour and AI tools. We don’t expect you to know every new tool; we value a willingness to learn and experiment, and the judgement to use new tools responsibly. You’ll be comfortable taking ownership while building strong working relationships across teams.

Our Benefits

• Competitive salary and annual bonus

• Flexible hybrid working

• Career development opportunities

• 25 days’ holiday, increasing to 28 after five years

• Enhanced maternity and paternity pay

• One paid charity day

• Company events and incentives

• Death in service benefit of three times your salary

• Pension scheme

• Private Medical Insurance or Healthcare Cash Plan

• Free breakfast and beverages

Inclusive Recruitment at Travel Counsellors

We’re committed to building an inclusive workplace and welcome applicants with different backgrounds, experiences and perspectives. We do not discriminate on the basis of race, gender, disability or any other protected characteristic.

If you need an adjustment during the recruitment process, please let us know. We’ll work with you to make the process accessible. If this role interests you but you don’t meet every requirement, we’d still encourage you to apply.

For more information about this role or other opportunities at Travel Counsellors, contact our Talent Acquisition team at [e-mail].