Social Media Content Manager

Müller UK & Ireland; Market Drayton; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Bonus up to 10%

25 days annual leave

Employee discount platform

Private medical healthcare

Pension scheme

Life assurance

Bereavement policy

Employee Assistance Programme

Job summary

Müller UK & Ireland is seeking a Social Media Brand Content Manager to lead planning, creation and delivery of social content across UK brands. You will bring brands to life with platform-native content and guide in-house social capabilities, collaborating with internal teams and external partners.

You’ll own content calendars, adapt ideas for different channels, and use insights to continually improve engagement, while staying aligned with brand tone and culture.

Qualifications

• Experience creating and managing social content for established brands.
• Ability to plan calendars and manage multiple stakeholders.
• Excellent copywriting and tone of voice adaptation for brands.

Responsibilities

• Lead planning and management of always-on social content calendars.
• Turn strategic priorities into platform-specific content plans.
• Develop concepts and copy reflecting brand objectives and tone.
• Create in-house agile content reacting to real-time opportunities.
• Adapt ideas for different audiences, channels and formats.
• Manage content workflows with internal teams and agencies.
• Champion best practice in social storytelling and platform innovation.
• Turn audience insights into content opportunities.
• Test and improve creative output using performance data.
• Contribute social-first perspective to campaigns and partnerships.

Skills

Social content creation

Platform knowledge

Copywriting

Content strategy

Project management

Stakeholder collaboration

Tools

Brandwatch

Content scheduling tools

Job description

Social MediaBrand Content Manager

Market Drayton
Monday to Friday, 40 hours per week

About the Role

At Müller Yogurts & Desserts, we believe social content should do more than fill feeds. It should capture attention, spark conversation and help our brands earn their place in culture.

We're looking for a Social MediaBrand Content Manager to lead the planning, creation and delivery of social content across some of the UK's most recognised brands.

Joining us as we grow our in-house social capability, you'll bring our brands to life through engaging, platform-native content across social and emerging channels.

This is a role for someone who genuinely loves creating content. You'll understand what makes people stop scrolling, know how to adapt ideas for different platforms and enjoy spotting opportunities to turn trends, cultural moments and brand activity into engaging social content.

What You'll Be Doing

• Lead the planning and management of always-on social content calendars across Müller brands.
• Turn strategic priorities into platform-specific content plans and publishing schedules.
• Develop compelling content concepts and copy that reflect brand objectives, personality and tone of voice.
• Create agile, reactive and low-fi content in-house to respond to real-time social and cultural opportunities.
• Adapt creative ideas for different audiences, channels and formats, ensuring content feels native to each platform.
• Manage content workflows and approvals, working with internal stakeholders and agency partners to maintain a consistent content pipeline.
• Champion best practice across social storytelling, content formats and emerging platform innovation.
• Work closely with the Social Media & Community Brand Manager to turn audience conversations, trends and social insights into content opportunities.
• Use content performance and audience engagement insights to continually test, learn and improve creative output.
• Bring a social-first content perspective to wider campaigns, activations, partnerships and brand plans.

What We're Looking For

This could be a great opportunity for someone from an agency, social content, social creative or content marketing background looking for greater ownership and influence.

You’ll ideally have:

• Strong, demonstrable experience creating and managing social content for established brands, with the confidence to take ownership of content planning and delivery. Experience within FMCG, retail or an agency environment would be advantageous.
• A strong understanding of platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn, alongside an interest in emerging channels.
• Experience developing content calendars and managing content delivery across multiple stakeholders.
• Experience creating platform-native social content and adapting creative ideas across different channels and formats.
• Excellent copywriting skills and the ability to tailor messaging for different brands, audiences and platforms.
• Strong understanding of social content performance metrics and how insights can be used to improve future content.
• Experience using social scheduling, content management or creative production tools. Knowledge of Brandwatch would be an advantage.
• Strong organisation and project management skills, with the ability to manage multiple priorities.

You’ll be creative, curious and passionate about creating social content that people want to watch and engage with.

You’ll have an eye for detail, be willing to try new approaches and have a genuine interest in emerging trends, creators and platform innovation.

You’ll also be collaborative, positive and energised by working with both internal teams and external partners.

Why Join Us?

This is an opportunity to help shape the future of social content at Müller and work with some of the UK's most recognised brands.

You’ll help build our in-house social capability from the ground up, working alongside internal teams and external partners to develop content that reaches millions of consumers. You’ll have the freedom to create, test and learn while playing an important role in how our brands connect with audiences.

If you love creating social content, enjoy turning ideas into execution and get a buzz from developing content that captures attention and drives engagement, we'd love to hear from you.

Benefits

• Competitive salary
• Bonus scheme of up to 10%
• 25 days' annual leave, increasing with service
• Option to buy and sell up to 5 days' annual leave
• Private medical healthcare
• Pension scheme
• Life assurance
• Enhanced maternity, paternity and family leave policies
• Enhanced bereavement policy
• Employee Assistance Programme
• Access to our employee discount platform, offering discounts across hundreds of retailers online and in-store

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