Senior Brand Manager

Müller UK & Ireland; Market Drayton; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Up to 15% annual bonus

Company car or allowance

Private healthcare

Life assurance

Pension scheme

Annual leave tied to service

Wider employee benefits

Job summary

Müller UK & Ireland is seeking a Senior Brand Manager in Market Drayton to own the strategy and growth for a health and nutrition portfolio. You will lead cross-functional teams from concept through to launch, shaping long-term brand strategy and building a robust innovation pipeline.

You will combine strategic thinking with hands-on delivery, driving consumer-led initiatives and working with R&D, Technical, and Commercial teams to deliver compelling propositions and sustainable growth.

Qualifications

• Experienced FMCG brand marketer with a track record of growing brands and launching successful consumer-led innovation.
• Ability to translate consumer and market insight into growth opportunities and actions.
• Experience leading cross-functional teams including R&D and Technical to bring products to market.

Responsibilities

• Develop and lead the brand strategy and long-term growth plan for your portfolio.
• Identify opportunities from consumer, category and market insights that unlock future growth.
• Lead strategic brand and transformation projects from opportunity to execution.

Skills

Brand strategy

Strategic planning

Cross-functional teams

NPD

Consumer insight

Analytical thinking

Stakeholder management

Agency management

Entrepreneurial mindset

Job description

Senior Brand Manager

Market Drayton

40 hours per week

Are you an experienced FMCG brand marketer with a track record of growing brands, developing successful innovation and turning ambitious strategies into results?

We're looking for a Senior Brand Manager to join our award-winning Marketing Team and take a leading role in the growth of an exciting health and nutrition portfolio.

This is a fantastic opportunity to take ownership of a high-growth area of our business, shaping the long-term brand strategy, identifying future growth opportunities and building a strong innovation pipeline.

You'll combine strategic thinking with hands‑on delivery, working across Marketing, R&D, Technical and Commercial teams to develop compelling propositions, bring new products to market and drive sustainable brand growth.

Your challenge

You’ll take ownership of the strategy and growth plan for your portfolio, using consumer, category and market insight to understand where the next opportunities lie.

This is a role for someone who can create the vision and make it happen. You’ll lead strategic brand projects, develop future innovation and ensure strong execution in market.

Working closely with R&D and Technical teams, you’ll build a long‑term NPD and innovation pipeline, taking ideas from early‑stage concepts and consumer validation through to successful launch.

Key responsibilities

• Develop and lead the brand strategy and long‑term growth plan for your portfolio.
• Identify consumer, category and market opportunities that can unlock future growth.
• Lead strategic brand and transformation projects from initial opportunity through to execution.
• Develop and maintain a strong long‑term innovation and NPD pipeline.
• Work closely with R&D and Technical teams to develop new product concepts.
• Lead cross‑functional teams to validate, develop and successfully launch innovation.
• Lead agencies and external partners across brand, innovation and communications activity.
• Oversee consumer research and market testing for new products, propositions and communications.
• Set clear priorities, growth objectives and performance measures.
• Track brand and launch performance, identifying opportunities to accelerate growth or adjust plans.
• Build strong relationships across the business and influence senior stakeholders behind your strategy and vision.

About you

You’ll be an experienced FMCG brand marketer who is comfortable owning both the strategic and practical elements of growing a brand.

We're looking for someone with:

• Strong brand strategy and strategic planning experience.
• A track record of successfully growing brands or portfolios.
• Experience developing and launching consumer-led innovation and NPD.
• Strong consumer and commercial understanding.
• Experience leading cross‑functional teams, ideally including R&D and Technical.
• The ability to turn consumer and market insight into clear growth opportunities.
• Confidence influencing senior stakeholders and bringing people behind a strategy.
• Experience working with agencies and external partners.
• Strong analytical and commercial thinking.
• A creative and entrepreneurial approach, with the ability to deliver at pace.

What we offer:

For this role, you'll receive a competitive Müller benefits package including:

• Up to 15% annual bonus
• Company car or allowance - your choice
• Private healthcare with partner cover
• 4x life assurance
• Competitive pension scheme
• Annual leave increasing with length of service
• Access to Müller's wider employee benefits