Brand Manager

Muller UK & Ireland; Market Drayton; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Annual bonus up to 10%

Private healthcare cover

Pension plan - up to 8% matched

Job summary

Müller UK & Ireland is seeking a Brand Manager to grow the Health portfolio from Market Drayton. You will shape brand strategy, oversee new product development and manage end-to-end campaigns across multiple channels.

Join a collaborative Marketing Team and drive growth through consumer insights, partnerships and impactful activation. The role covers innovation, communications, digital, PR, packaging, shopper marketing, and in-store activation.

Qualifications

• Experience in consumer marketing within FMCG, food, drink, nutrition or health.
• Strong brand strategy and in-market execution capabilities.
• Experience launching products and delivering effective activation campaigns.
• Commercial awareness and understanding of how marketing moves affect business performance.
• Proven ability to use data and insight to inform recommendations.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Develop and deliver brand strategies and annual plans for the health portfolio.
• Lead new product development from concept through to launch and in-market activation.
• Plan and execute activity across media, communications, shopper and commercial channels.
• Coordinate with agencies and internal teams to ensure on-brand campaigns.
• Drive distribution and growth opportunities with Sales and Category teams.
• Track performance against measures and adjust activity as needed.

Skills

Brand strategy

New product development

Campaign activation

Data and insight

Project management

Cross-functional leadership

Job description

Brand Manager - Health

Market Drayton

Monday - Friday

Müller is growing its presence within health and nutrition, creating new opportunities to reach consumers and expand into developing areas of the market.

We're looking for a Brand Manager - Health to join our award-winning Marketing Team and help shape the next stage of that growth. You'll have the opportunity to work across brand strategy, innovation and activation, helping create new products and bring compelling campaigns to life.

This is a varied Brand Manager role covering the full marketing mix, including innovation, communications, digital, PR, packaging, shopper marketing and in-store activation. You'll work on some of the nation's most recognised dairy brands, alongside newer partnerships and propositions such as Müller x Myprotein.

Your challenge

You'll take responsibility for areas of the Müller health portfolio, helping develop the brand plans and innovation needed to unlock further growth.

Depending on your background, your strengths may sit within brand development and strategy, or you may have broader experience launching products and delivering effective activation. What matters is your ability to understand consumers, make commercially grounded recommendations and turn plans into results.

You'll work closely with Sales, Category, Commercial, R&D and agency partners, bringing different teams together to develop products, secure distribution and deliver impactful campaigns.

Key responsibilities

• Support the development and delivery of brand strategies and annual brand plans.
• Lead new product development from initial idea through to launch and in-market activation.
• Plan and execute activity across media, communications, shopper and commercial channels.
• Act as a key day-to-day contact for creative and media agencies, with support from the Senior Brand Manager.
• Take responsibility for areas of the health portfolio, including brand planning, innovation development and commercial performance.
• Work with Sales and Category teams to understand performance and identify distribution and growth opportunities.
• Use brand, consumer and commercial data to make clear recommendations.
• Track brand and campaign performance against agreed measures and identify where activity needs to be adjusted.
• Coordinate cross-functional project teams and manage multiple priorities.
• Manage and develop one direct report.

About you

You'll have consumer marketing experience, ideally gained in FMCG, food, drink, nutrition, health and wellness or another fast-paced branded environment.

• Brand strategy and practical in-market execution.
• New product development or innovation experience.
• Campaign, media, communications or brand activation experience.
• Commercial awareness and an understanding of how marketing decisions affect wider business performance.
• Confidence using data and insight to inform brand recommendations.
• Strong project management and organisational skills.
• The ability to influence stakeholders and lead cross-functional teams.
• A collaborative, pragmatic approach and the confidence to take ownership.

You don't need to be a specialist in every area. You might be particularly strong in brand positioning and innovation, or you might have deeper experience in activation, communications and driving brand growth in market.

Benefits

• Annual bonus of up to 10%
• Annual pay reviews
• Private healthcare cover
• 4 x life assurance
• Pension plan - up to 8% matched contribution
• 25 days annual leave - increasing with service - plus bank holidays
• Purchase/sell annual leave scheme
• Enhanced maternity/paternity/family leave policy
• Employee assistance programme
• In addition, our employees have access to a Rewards Benefits Programme, giving you a range of discounts across 800 retailers online and in store