Social media & content executive

The Cow & Sow; Bristol; On-site; GBP 29,000 - 42,000; Full time

Job summary

The Cow & Sow is seeking a creative Social Media & Content Executive to bring our three restaurants and wider group brands to life online. You’ll own content creation, filming and editing to showcase our brands’ personalities, with on-site shoots and real-time content capture.

You'll manage social channels, spot trends, and support campaigns from concept to delivery, delivering monthly performance insights. This is a hands-on, on-site role in a fast-paced hospitality group.

Qualifications

• Experience creating social media content, ideally within hospitality.
• Confident filming, photographing and editing high-quality content.
• Creative eye with strong understanding of brand identity and tone of voice.
• Know how to use social media trends effectively.
• Organised, proactive and able to manage multiple brands and priorities.

Responsibilities

• Create and publish content across Instagram, TikTok, Facebook and LinkedIn.
• Capture photo and video content at Bristol and Birmingham venues.
• Maintain consistent tone and visual identity for each brand.
• Manage channels: scheduling, comments, messages and engagement.
• Identify trends and opportunities to grow audiences.
• Support marketing campaigns, PR activity and content shoots from ideas to delivery.
• Produce monthly reports on content performance, audience growth and engagement.
• Collaborate with The Field Farmshop & Kitchen team and cover during leave.

Skills

Content creation

Photography

Video editing

Brand identity

Social media strategy

Job description

Social Media & Content Executive

The award-winning Cow & Sow is looking for a creative, enthusiastic and hands-on Social Media & Content Executive to bring our three restaurants and wider group brands to life online.

This is a content-first role for someone who lives and breathes social media. From capturing moments in our restaurants to planning shoots and spotting the next big trend, you'll create engaging content that showcases the personality of our brands.

You'll spend plenty of time on-site, working with our teams and capturing content as it happens. It's a varied, fast-paced role where no two weeks look the same.

What you'll be doing

• Creating and publishing content across Instagram, TikTok, Facebook and LinkedIn.
• Capturing engaging photo and video content across our Bristol and Birmingham venues.
• Maintaining a consistent tone of voice and visual identity for each brand.
• Managing social channels, including scheduling, comments, messages and community engagement.
• Identifying trends, content opportunities and creative ways to grow our audiences.
• Supporting marketing campaigns, PR activity and content shoots, from ideas through to delivery.
• Producing monthly reports on content performance, audience growth and engagement.
• Collaborating with the Social Media & Content Executive at The Field Farmshop & Kitchen, sharing ideas and providing cover during annual leave.

Your channels & expectations

You'll take ownership of the following channels, keeping content fresh, engaging and aligned with each brand's personality.

Cow & Sow – Instagram

• Publish 3–4 high-quality grid posts per week.
• Maintain daily Stories featuring our food, venues, teams and events.
• Manage comments, messages and community engagement.

Cut & Bun – Instagram

• Maintain a consistent presence during the off-season.
• Increase posting during festival season, capturing events, behind-the-scenes content and brand activity.
• Build awareness and excitement around upcoming events.

Cow & Sow – TikTok

• Develop and grow the channel through regular, engaging video content.
• Showcase the food, people and personality behind the brand.
• Explore relevant trends and creative formats to increase reach and engagement.

Cut & Bun – TikTok

• Grow the channel with creative, trend-led content.
• Capture festival experiences, behind-the-scenes moments and event highlights.
• Maintain a presence outside festival season.

Cow & Sow – Facebook

• Manage the individual Facebook pages for each restaurant.
• Publish relevant content several times per week.
• Respond to comments and messages, keeping each page active and up to date.

You’ll thrive with us if you...

• Have experience creating social media content, ideally within hospitality.
• Are confident filming, photographing and editing high-quality content.
• Have a creative eye and a strong understanding of brand identity and tone of voice.
• Understand social media trends and know how to use them effectively.
• Are organised, proactive and comfortable managing multiple brands and priorities.
• Enjoy working on-site in busy, fast-paced environments.
• Can work independently, take ownership and bring fresh ideas to the table.
• Are flexible, enthusiastic and happy to work occasional evenings and weekends.