Social Media & Brand Content Manager

JINGDONG RETAIL (UK) LIMITED; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Joybuy is seeking a seasoned Social Media & Brand Content Manager to join our Central Brand Team, reporting to the Head of Brand. You will shape the European social strategy, oversee central campaigns, and develop assets for local markets to boost organic traffic and brand engagement.

You will work with local teams across the UK, Germany, France, and the Netherlands to ensure brand consistency and effective content, while using AI tools to optimise workflows and performance insights.

Qualifications

• Extensive social media experience across major platforms.
• Experience managing influencer activity and content reviews.
• Ability to collaborate with Europe-wide marketing teams.

Responsibilities

• Develop the European social media strategy from a Brand perspective and own the central Brand social calendar.
• Lead the social workstream for central Brand campaigns and create asset toolkits for local markets.
• Grow engagement across Joybuy's owned channels and showcase authentic customer voices.
• Develop templates and guidelines to ensure consistent brand identity across markets.
• Create influencer briefs, guidance, and measurement standards to ensure quality.
• Monitor performance and produce insights to optimise content and cross-market learnings.
• Collaborate with local social media managers and act as the central Brand contact for guidance.

Skills

Social media strategy

Content creation

Influencer management

AI tools

Analytics & insights

Cross-market collaboration

Tools

AI tools

Job description

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy. Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About the role

We're looking for an experienced and creative Social Media & Brand Content Manager to join our Central Brand Team, reporting directly to the Head of Brand. Passionate about social media, you stay ahead of emerging trends and bring the expertise and confidence to establish best practice across multiple European markets. As the social media specialist within the Brand team, you'll proactively identify opportunities, recommend new ideas and lead initiatives that strengthen the Joybuy brand across Europe. Working closely with local marketing teams, you'll develop engaging social content, campaign toolkits and creative assets that strengthen our brand. Alongside improving consistency across our channels, you'll help grow our social communities, increase customer engagement, amplify authentic customer voices and create content that drives more organic traffic to Joybuy. This role will work closely with the wider Brand Team, Integrated Marketing, Performance Marketing and local Social Media Managers across the UK, Germany, France and the Netherlands.

What You Will do

Brand Social Strategy

Develop the European social media strategy from a Brand perspective, defining the role of each platform in building awareness, engagement and consideration. Own the central Brand social media calendar, incorporating major campaigns, sponsorships and seasonal moments. Identify emerging trends, formats and opportunities to continually improve Joybuy's social presence.

Content & Campaigns

Lead the social workstream for all central Brand campaigns. Develop campaign toolkits for local markets, including key visuals, video concepts, motion templates, captions and creative guidance. Produce high-quality social-first content and reusable creative assets that can be localised across European markets.

Community Growth & Engagement

Develop content that grows engagement across Joybuy's owned social channels. Create opportunities to showcase genuine customer stories, community content and user-generated content that builds trust and advocacy. Work with local teams to identify engaging content formats that encourage sharing, conversation and repeat engagement. Support initiatives that increase organic traffic from social media to the Joybuy platform.

Brand Governance

Develop social media templates, creative guidelines and best practice to improve consistency across markets. Ensure all social content reflects Joybuy's brand identity, tone of voice and creative standards.

Influencer Best Practice

Develop influencer briefing templates, creative guidance and measurement standards. Review influencer briefs and content for major Brand campaigns to ensure consistency and quality. Partner with local and integrated marketing teams to strengthen influencer storytelling and creative execution across the business.

Performance & Insights

Monitor social performance across European markets, identifying successful content and sharing actionable recommendations. Produce regular reports highlighting engagement, content performance and cross-market learnings.

Collaboration

Build strong relationships with local social media managers, supporting collaboration while respecting local market ownership. Act as the central Brand contact for social media guidance and creative support.

What We're Looking For

Strong social media expertise across major platforms (Instagram, TikTok, Facebook, YouTube etc.), understanding the strengths of each channel and confidently recommending the most effective content and approach. Proven experience planning and delivering engaging social-first content that builds brand awareness, drives engagement and supports organic growth. Experience managing influencer and creator activity, including briefing, content review and performance evaluation. Confident using AI tools to support social media planning, content creation and workflow optimisation. Strong analytical skills, using performance data and insights to optimise content and recommend improvements. Additional experience within specific EU markets (France, Germany and the Netherlands) would be a plus

Equal Opportunity Statement

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

About us

What started as one bold idea in China has grown into one of the world's most trusted technology and supply chain businesses. Today, JD.com (JINGDONG) serves more than 700 million customers, using technology, logistics and innovation to create smarter, faster and more connected experiences. From retail and logistics to technology, healthcare and beyond, we're solving real-world challenges and making everyday life easier. As we continue to grow, so do the opportunities for the people who grow with us.

Our global business

Our teams work across 20+ countries and regions, building smarter supply chains and helping businesses and communities connect across borders. From technology hubs and retail operations to logistics networks and corporate teams, we're creating opportunities to learn, collaborate and make an impact on a global scale. Whether you're joining us in Europe, the Middle East, Asia or the Americas, you'll be part of one global team working towards a shared purpose. So let's do this. Let's deliver joy.