Performance Marketing Manager

JD.com; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

Joybuy, JD.com’s European retail platform, is expanding its performance marketing team in London. We’re looking for a seasoned marketer to drive paid campaigns, affiliate partnerships, and SEO strategies across Europe, delivering measurable growth in traffic and conversions.

You’ll own multi-channel budgets, optimize campaigns on Google, Meta, and TikTok, and collaborate with CRM and product teams to maximize impact in a fast-paced, global environment.

Qualifications

• 5+ years of experience in performance marketing, growth marketing, or digital marketing within e-commerce or marketplace businesses.
• Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO.
• Data-driven mindset with strong analytical skills and experience; familiarity with attribution models, experimentation, and marketing measurement.

Responsibilities

• Manage marketing budgets and allocate spend across channels based on performance and business priorities.
• Develop and execute the performance marketing strategy across Paid Ads, Affiliate Marketing, and SEO.
• Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Microsoft Ads, and other relevant acquisition channels.
• Own local affiliate partnerships, expanding the publisher network and improving channel performance.
• Drive organic traffic growth through SEO strategy, including technical SEO, content optimization, and keyword planning.
• Collaborate with CRM, campaign, and category teams to maximize traffic conversion and campaign effectiveness.
• Build data tracking and deliver actionable insights to improve acquisition efficiency and business growth.

Skills

Google Ads

Meta Ads

TikTok Ads

Affiliate networks

SEO

Analytics

Tools

Microsoft Ads

Job description

Who We AreJoybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.Learn more about who we are and what we do: https://about.joybuy.com/about/What We OfferJoining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.About The TeamYou’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.Your Key Responsibilities:Manage marketing budgets and allocate spend across channels based on performance and business priorities.Develop and execute the performance marketing strategy across Paid Ads, Affiliate Marketing, and SEO.Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Microsoft Ads, and other relevant acquisition channels.Own local affiliate partnerships, expanding the publisher network and improving channel performance.Drive organic traffic growth through SEO strategy, including technical SEO, content optimization, and keyword planning.Collaborate with CRM, campaign, and category teams to maximize traffic conversion and campaign effectiveness.Build data tracking and deliver actionable insights to improve acquisition efficiency and business growth.Your profile:5+ years of experience in performance marketing, growth marketing, or digital marketing within e-commerce or marketplace businesses.Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO.Data-driven mindset with strong analytical skills and experience; familiarity with attribution models, experimentation, and marketing measurement.Knowledge and good understanding of local market needs, with good partnership with local affliate channelsExcellent stakeholder management and cross-functional collaboration skills.At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.Ready to apply?Take the next step in your career, apply now and explore the opportunities we have to offer.