Our client is seeking a Content Manager to join its global Marketing and Content & Partnerships team on a contract basis. The role will lead the development of digital-first content across global channels, with a particular focus on social media, brand engagement, responsible marketing compliance and collaboration with agency production partners.
Key Responsibilities
- Drive the growth and engagement of global social media channels through high-quality, shareable content
- Develop best practice social media approaches and standardise measurement frameworks to track performance
- Work with agency production hubs and third-party partners to define, produce and deliver content for global campaigns
- Act as the key point of contact for digital compliance teams, ensuring content meets Responsible Marketing Principles and relevant codes
- Support the timely resolution of social media issues and potential crises
- Manage agency production hub relationships, including objectives, scope, key performance indicators and periodic performance reviews
- Optimise ways of working with production partners and promote the effective adoption of content technology, including Adobe solutions
- Act as a quality gatekeeper, ensuring that agency and partner outputs meet the required creative and technical standards
Job Requirements
- Proven experience in digital marketing and social media content management
- Strong understanding of social media platforms, with hands-on experience of channels such as Meta and YouTube
- Thorough knowledge of content development and creative production processes across multiple channels
- Experience working in regulated industries serving adult audiences
- Experience managing agency production hubs and multiple external partners
- Consumer goods or new category industry experience would be beneficial
- Practical experience with social media technology such as Hootsuite and content technology such as Adobe Experience Manager
- Graduate degree or equivalent professional qualification
Skills and Attributes
- Strong stakeholder relationship management and communication skills
- Excellent attention to detail and a clear understanding of content quality
- Self-motivated, organised and able to work independently across complex projects
- Comfortable working in a multicultural, global environment and collaborating with stakeholders at all levels
- Resilient, flexible and confident when working in a fast-paced and changing environment
- Experience managing external partners and content creators would be advantageous
- Understanding of global consumer brand portfolios and responsible marketing frameworks would be beneficial
Working Environment
The Content Manager will work closely with internal category, customer experience, legal and compliance teams, as well as external agencies and production partners. The position has a global remit and may involve limited travel.