Social Lead

Rat & Boa; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Generous Holiday Allowance

Job summary

Rat & Boa in London is seeking a hands-on Social Media Manager to own our social channels, translate seasonal themes into platform-native campaigns, and drive engagement across Instagram, TikTok, and Pinterest under the Brand & Content Manager.

You will lead community conversations, manage weekly story schedules, oversee influencer collaborations, and report progress with clear ROI metrics to inform the creative strategy.

Qualifications

• Proven experience managing social media for fashion brands.
• Ability to translate seasonal themes into platform-specific content.
• Excellent written and visual storytelling skills.

Responsibilities

• Own social media strategy and daily execution across platforms.
• Engage communities, manage comments/DMs, and grow advocacy.
• Identify creators, negotiate paid collaborations, and report ROI.
• Track performance and report insights to the Brand & Content Manager.

Skills

Social media management

Community management

Influencer outreach

Content concepting

Campaign reporting

Tools

Dash Social

Job description

Designed for those who live boldly, Rat & Boa evokes a spirit of adventure, sensuality and duality. Each piece reflects our commitment to style that’s both timeless and fresh, made for hedonistic women who make their own rules.

Reports to: Brand & Content Manager

Purpose: You’ll own our social media as a channel. That includes creating original concepts, managing our community, driving our influencer strategy forward and reporting your progress back to the business, all under the direction of our Brand & Content Manager, who leads the umbrella creative strategy.

Key Responsibilities

Content & Storytelling

• You’ll be given direction and support from our Brand & Content Manager to translate the season’s broader creative themes into platform-specific, socially native campaigns.
• You’ll give input on original concepts, campaigns and storytelling tailored to each platform (Instagram, TikTok, Pinterest), with scope to expand to new platforms as they become relevant.

Community

• You’ll own and personally manage community engagement, comments, and DMs, engaging in proactive conversations and growing advocacy from our community.
• Manage the organisation and uploading of the weekly story schedule across our social platforms.
• Work within the social calendar, which is owned by the Brand & Content Manager, to plan and deliver what's needed (including but not excluded to iPhone shoots, paid collaborations and mood content).
• Track brand tags, catalogues assets, and maintains the UGC library.
• Manage the Dash Social platform.

Influencer Strategy

• You’ll own influencer strategy end to end: identifying relevant creators, building relationships and negotiating paid collaborations.
• Oversee outreach volume and process, working alongside our Social, Production & PR coordinator.
• Collaborate with the paid social team, sharing all new assets in good time.
• You’ll report back to the business on ROI.

Reporting

• You’ll own social reporting: performance, engagement trends, and the impact of influencer activity.

What Success Looks Like

• You’ll be a naturally hands‑on executor; working with our Brand & Content Manager to fulfil a busy calendar.
• Platform‑specific storytelling and posting cadence will be reliably consistent and proactively managed, driven by a clear calendar rather than leftover campaign content.
• Community engagement will have a defined tone, and conversations will be proactive, not just reactive.
• The influencer strategy will run as a well organised system. There’ll be clear criteria for who gets approached or gifted, an assured negotiation process, and ROI will be reported as standard.

Soft Skills

• Must be able to work well independently and as part of a collaborative team
• Excellent communication skills, able to provide clear direction and leadership on creative concepts visually and verbally
• Ability to adapt to the changing needs of a fast paced business
  

• Hybrid working
• Generous Holiday Allowance