Social Media Executive

Elizabeth Scarlett; Potters Bar; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Private medical insurance

Health & wellbeing discounts

Stress support

Income protection

Life assurance

Hybrid working (min 2 days in-office)

Annual L&D budget

Job summary

Elizabeth Scarlett is seeking a Social Media Executive to own day-to-day execution for Instagram and TikTok, driving organic growth and community engagement. You will collaborate with the Social & Influencer Manager and Brand/Creative teams to bring campaigns to life across channels.

You will shape content strategy, test new formats, and manage multiple campaigns with a hands-on, entrepreneurial mindset. This hybrid role offers growth toward Senior Social Executive or Social Media Manager.

Qualifications

• Experience managing Instagram and/or TikTok for a brand (posting, content planning, engagement).
• Video editing skills (CapCut, Premiere, or similar) - essential for native TikTok content.
• Excellent copywriting and visual storytelling.
• Strong organisational and project management skills.
• Ability to manage multiple campaigns, channels, and deadlines simultaneously.

Responsibilities

• Own Social Channel Execution End-to-End for Instagram and TikTok.
• Collaborate with the Social & Influencer Manager and Brand/Creative teams.
• Coordinate content from shoots, influencers, and UGC into a structured posting plan.
• Manage the organic social content calendar and ensure alignment with wider campaigns.
• Translate campaign messaging into platform-first storytelling.
• Ensure content is reviewed and scheduled in line with the plan before going live.
• Work with Influencer & Community Executive to amplify UGC and creator content.

Skills

Instagram management

TikTok management

Video editing

Copywriting

Organisation

Campaign management

Tools

CapCut

Premiere

Job description

Create Joy. Protect Wildlife. Build for Growth.

At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another. By 2030, our goal is to have contributed over £2 million to wildlife conservation.

As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.

Employment type: Full Time

Why this role matters

Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As Social Media Executive , you'll take full ownership of day-to-day execution across our social channels (currently Instagram and TikTok), sitting at the heart of how ES shows up daily online.

Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel.

If you're a genuine "Swiss Army knife" - ideas-led, hands‑on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you:

• Real ownership and responsibility across Instagram and TikTok - not a "support only" role
• Exposure to the full social engine: organic content, community, influencer collaboration, and event content
• Clear progression toward Senior Social Executive or Social Media Manager
• A collaborative team that values quality, autonomy, and learning

This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role.

What you will be doing

1. Own Social Channel Execution End-to-End

Take ownership of content planning, creation, scheduling, and publishing across Instagram and TikTok to ensure ES has a steady flow of fresh, relevant, platform-native content on each.

• Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager
• Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform
• Maintain consistent posting cadence, aligned with campaign priorities
• Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each
• Proactively pitch new content ideas and even new channels (e.g. Pinterest) with a test-and-learn approach, rather than waiting to be asked

You’ll be a key creative contributor within the Social Squad, stepping in as a hands‑on executor and creative contributor.

• Manage the organic social content calendar and ensure alignment with wider marketing campaigns
• Translate campaign messaging into platform‑first storytelling, tailored to how each channel's audience actually consumes content
• Ensure a strong content mix across product, lifestyle, education, and community content on every channel
• Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan
• Brief channel‑specific content needs for social shoots & our in‑house creative team
• Ensure all content is reviewed and scheduled in line with the agreed plan before going live

Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation.

• Identify opportunities to re‑share community content across stories and feed
• Support engagement initiatives such as polls, Q&As, and interactive formats
• Adapt content between platforms, e.g. reshaping influencer or shoot content for Instagram, and editing it natively for TikTok
• Ensure every channel reflects community conversations and brand values

4. Performance Monitoring & Optimisation

Track performance across channels, using insight to continuously sharpen what we make and where we put it.

• Share weekly insights and recommendations
• Identify high‑performing content themes and formats, and where they should be prioritised
• Support monthly reporting and optimisation planning
• Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager

Who we are looking for

Mindset:

• Collaborative and team‑focused
• Creative and proactive
• Highly organised and detail‑oriented
• Excited to learn, adapt, and take ownership across multiple platforms
• Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction

Must-have skills:

• Experience managing Instagram and/or TikTok for a brand (posting, content planning, engagement)
• Comfortable working hands‑on across at least two social platforms, with willingness to build fluency in others
• Video editing skills (CapCut, Premiere, or similar) - essential for native TikTok content
• Excellent copywriting and visual storytelling
• Strong organisational and project management skills
• Ability to manage multiple campaigns, channels, and deadlines simultaneously

Experience:

• 2-3 years in social media, preferably managing Instagram and/or TikTok for a brand
• Lifestyle, beauty, fashion, or DTC brands preferred
• Backgrounds we value: Social Media Executive, Content Creator roles

Culture fit:

• Kind, collaborative, and uplifting
• Entrepreneurial and action‑oriented
• Excited to join a purpose‑led brand
• Comfortable in a fast‑paced environment

What we offer

• Private medical insurance, health & wellbeing discounts, stress support
• Income protection (up to pension age)
• Life assurance (up to pension age)

Flexibility and time

• Hybrid working (minimum 2 days in‑office)
• Up to 1 month “work from anywhere” in a ±2 hr timezone
• Annual L&D budget (3% of salary)
• Annual summer retreat (e.g. 42 Acres in Somerset)
• 60% team discount
• 25% friends and family discount code

Impact and ownership

• Ownership of Instagram and TikTok as core growth channels
• Working directly with our Social & Influencer Manager and the wider Brand team
• Direct contribution to building ES community, brand love, and to our £2M conservation mission

Our hiring process

• [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager)
• [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager)
• [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager)
• [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec)
• [In person] Vision & Brand Ambassador Stage with Jonny (eCommerce Director) & Alex (CEO)