Social Copywriter - Fintech / Tech / AI

Profiles Creative; Greater London; Hybrid; GBP 59,000 - 72,000; Full time

Job summary

Profiles Creative Limited is seeking a Social-First Copywriter to own the words for social channels across top-tier Web3 and emerging tech brands. You’ll craft posts, threads, founder content, and campaign copy that translates complex tech into engaging, readable posts.

You’ll work with the social team to maintain voice and pace across launches and campaigns. The role includes executive ghostwriting for founders and close collaboration with a videography team to align scripts with visuals.

Qualifications

• 2-4 years writing social copy in an agency, an in-house team, or for your own audience.
• Fintech/tech or Web3 background preferred.
• Live posts and threads you wrote, ideally for accounts you ran.
• Ability to write a meme, a founder post, and a product announcement in the same afternoon.
• Editor’s eye for clean, accurate copy and you don’t take feedback personally.
• Data-driven: you can explain why a post worked or why it didn’t.
• Highly professional: deadlines met, messages answered.

Responsibilities

• Manage multiple accounts: write posts, threads, captions, replies, and memes for X, LinkedIn, Instagram, and TikTok.
• Drive reactive content: jump on news and narratives as they break, with reactive posts that land while the moment is still live.
• Translate technical launches into posts a non-developer would actually read.
• Ghostwrite for founders and execs on X and LinkedIn, in a voice they’d sign off as their own.
• Collaborate with videographer to write hooks, on-screen text, and short scripts.
• Contribute to creative strategy: pitch ideas into briefs and campaigns, not just execute what’s handed to you.
• Leverage AI tools for research and first drafts, with the final words always yours.

Skills

Social copywriting

Ghostwriting

Editing

Audience adaptation

Tech/Web3 knowledge

Tools

AI tools

Job description

We’re hiring a Social-First Copywriter to own the words on social channels for top-tier Web3 and emerging tech brands. That means turning complex ideas into clear, engaging copy that people actually want to read, and doing it across different brands, platforms, and audiences.

You’ll write across all of them: launch posts, X threads, founder content, live event coverage, and campaign copy. The pace shifts with each launch and campaign, so you’ll need to prioritize quickly without letting quality slip.

You’ll sit in the social team and work closely with our social media manager and creative team on anything that needs words.

Salary: Up to £65k

Location: London HQ (2 days a week office-based)

The Role

• Manage Multiple Accounts: Write always-on copy across several client accounts at once: posts, threads, captions, replies, and memes for X, LinkedIn, Instagram, and TikTok.
• Drive Reactive Content: Jump on news and narratives as they break, with reactive posts that land while the moment is still live.
• Simplify Tech Concepts: Translate technical launches, upgrades, and partnerships into posts a non‑developer would actually read.
• Executive Ghostwriting: Ghostwrite for founders and execs on X and LinkedIn, in a voice they’d sign off as their own.
• Multimedia Collaboration: Write hooks, on-screen text, and short scripts with our videographer, so words and footage are planned together.
• Creative Strategy: Pitch ideas into briefs and campaigns, not just execute what’s handed to you.
• Leverage Tech: Use AI tools (Claude, Gemini, ChatGPT, etc.) for research and first drafts, with the final words always yours.

The Person

• Proven Experience: Ideally at least 2-4 years writing social copy in an agency, an in‑house team, or for your own audience.
• Domain Knowledge: Ideally coming from a a fintech or tech background or Web3 knowledge (DeFi, L1s and L2s, exchanges, Crypto Twitter culture).
• Proof of Work: Live posts and threads you wrote, ideally for accounts you ran.
• Versatile Range: You can write a meme, a founder post, and a product announcement in the same afternoon, and each one sounds right.
• Strong Copy Editor: An editor’s eye for clean, accurate copy, and you don’t take feedback personally.
• Data & Logic Driven: You can explain why a post worked, or why it didn’t.
• Highly Professional: You’re dependable: deadlines met, messages answered.