Social Creative Lead

Major Players | B Corp™; Greater London; Hybrid; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Major Players in London is seeking a Social Copy Lead to shape the voice of a major client. You will combine exceptional copywriting with social strategy, client leadership and team development, owning a key North American organic social account.

You’ll work with the creative team, manage two direct reports and help evolve the agency’s social offering, with a potential path toward Head of Social or Social Director.

Qualifications

• Portfolio demonstrating exceptional copywriting craft, range, and distinctive voice.
• Experience communicating complex or nuanced topics clearly.
• Experience leading, coaching or mentoring others.

Responsibilities

• Own day-to-day social delivery across platforms (Instagram, LinkedIn, X, YouTube), including short-form video.
• Develop clear, engaging copy with a distinctive tone of voice and meticulous attention to detail.
• Plan content, develop ideas and explain the thinking behind recommendations.
• Lead by example with strategic oversight and hands-on writing/editing.
• Manage, coach and develop two team members.
• Build trusted client relationships and present ideas to senior stakeholders.

Skills

Copywriting excellence

Agency experience

North American audience

Leadership & mentoring

Client relationship management

Job description

Ready to take ownership of a flagship social account? Major Players is partnering with boutique creative and social agency to find a Social Copy Lead to shape the voice of a key client.

This is an opportunity for an ambitious senior social creative to combine exceptional copywriting with social strategy, client leadership and team development. You'll take ownership of a major organic social account, creating clear, engaging content for a broad North American audience.

You'll work closely with the creative team, manage two direct reports and help shape the agency's social offering, with a potential progression route towards Head of Social or Social Director.

Key Responsibilities

• Own day-to-day social delivery across Instagram, LinkedIn, X and YouTube, including short-form video.
• Develop clear, engaging copy with a distinctive tone of voice and meticulous attention to detail.
• Plan content, develop creative ideas and explain the thinking behind your recommendations.
• Lead by example, combining strategic oversight with hands‑on writing and editing.
• Manage, coach and develop two team members.
• Build trusted client relationships and present ideas confidently to senior stakeholders.
• Work closely with creative colleagues to deliver consistent, high-quality content.
• Identify opportunities to strengthen audience engagement while protecting brand consistency.
• Connect organic social with wider campaign activity where relevant.
• Use AI thoughtfully to support your process while maintaining strong original writing and creative judgement.
• Contribute to the development of the agency's social offering and take on broader leadership responsibilities over time.

Skills & Experience

• A strong background in social media and copywriting, ideally within an agency environment.
• A portfolio demonstrating excellent writing craft, range, distinctive tone of voice and the thinking behind the work.
• Experience communicating complex or nuanced subjects clearly and accurately.
• Experience working with North American audiences is advantageous.
• Confidence presenting ideas and advising senior client stakeholders.
• Experience leading, coaching or mentoring others.
• A broad understanding of how social connects with wider creative and marketing activity.
• A considered approach to AI, using it to support rather than replace original thinking.
• The ability to balance hands‑on creative delivery with strategic and client leadership.

Applications are welcomed from social, brand, integrated and creative agencies, as well as in-house teams. This role is best suited to a senior, copy‑led social practitioner who combines outstanding writing with strategic judgement, client leadership and the ability to develop a team.

Employment Type

Permanent, full‑time

£50,000–£80,000, depending on experience. The level is flexible, with scope for a Senior Social Media Manager or Social Director‑level appointment.

Location & Workplace Policy

London, hybrid. Occasional early evening calls may be required to accommodate international clients.

Major Players are the UK’s leading marketing and creative talent agency, and over the last three decades we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/