Frontline Copywriter

WorkStep; United Kingdom; On-site; GBP 42,000 - 62,000; Full time

Job summary

Confirm is seeking an excellent B2B writer to crystallise frontline propositions for senior HR, learning and development, and operational leaders in complex, distributed organisations.

You’ll translate strategy, evidence and product insight into content that earns attention and supports growth, while sounding clear, human, and credible. This is a hands-on role within the Go-to-Market team.

Qualifications

• Significant professional experience in B2B SaaS copywriting, content writing, journalism, editorial, brand storytelling, or a related discipline.
• Strong portfolio showing long- and short-form work across formats and buyer journey stages.
• Strong editorial judgment to find the strongest angle and clearest structure in research, interviews, product information, and rough briefs.
• Frontline empathy; understand distributed, deskless, or operational work and avoid desk-bound tone.
• Commercial awareness of how content supports attention, engagement, opportunity creation, and growth.
• Experience interviewing customers, executives, or subject-matter experts and developing content from conversations.
• Confidence moving between reports, articles, webpages, campaigns, customer stories, emails, social, presentations, and scripts.
• Ability to work with senior stakeholders to improve briefs and defend editorial choices.

Responsibilities

• Write flagship pieces and shorter assets for travel: campaign copy, articles, customer stories, emails, event content, sales materials, social posts, video scripts.
• Turn proposition strategy, research, customer evidence, product insight, and campaign ideas into usable content.
• Maintain brand voice while sounding grounded and operationally credible for senior HR and learning/ops audiences.
• Collaborate with product marketing, field campaigns, and other stakeholders to align content across the customer lifecycle.
• Manage multiple briefs, communicate trade-offs early, and balance craft with campaign pace.
• Build a bank of customer proof, quotes, objections, and approved claims for reuse.
• Use AI to support research and production while preserving originality and editorial quality.

Skills

B2B SaaS copywriting

Editorial judgment

Frontline empathy

Commercial awareness

Customer interviews

Stakeholder management

Versatile formats

Job description

Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work: Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

About the role

We're looking for an excellent B2B writer to make Confirm's frontline proposition clear, useful, and difficult to ignore.

Sitting within the go-to-marketing team, you'll write for senior HR, learning and development, and operational leaders in complex, distributed organisations.

You'll turn proposition strategy, research, customer evidence, product insight, and campaign ideas into content that earns attention and supports growth. The work needs to sound unmistakably Confirm: clear, human, confident, and useful. For this audience, it must also feel grounded, specific, and operationally credible.

This is a hands-on role. You'll write flagship pieces and the shorter assets that make them travel: campaign copy, articles, customer stories, emails, event content, sales materials, social posts, video scripts, and more. You'll know when a subject needs depth and when three sharp lines will do the job better.

You'll work closely with the frontline Product Marketing Evangelist, Field Campaign Manager, Corporate Marketing, Digital, Sales, Product, Customer Experience, customers, and subject‑matter experts. The Evangelist will own the proposition and market point of view. You'll turn that direction into distinctive content across the customer lifecycle journey - and bring strong editorial judgment of your own - writing long and short form content, stories, video storyboards and campaigns to bring our products, propositions and message to life both for internal enablement and external promotion.

What you will be doing

Roles and responsibilities include:

• Writing for the frontline market by translating the frontline proposition, messaging and market point of view into copy people can understand and use

• Creating strong concepts, headlines, landing pages, emails, paid and organic social copy, event materials, and follow‑up content that work together.

• Building a practical understanding of C‑suite leaders, HR and learning teams, operational leaders, and frontline managers, including the pressures and language that shape their decisions.

• Explaining product capabilities and technical ideas through real problems and outcomes rather than feature‑heavy language.

• Creating concise sales and field assets including talk tracks, pitch narratives, one‑pagers, account content, event briefs, and follow‑up copy, slide deck narrative.

• Keeping copy consistent with Confirm's brand while making it feel grounded and operationally credible for this audience.

• Turning one strong report into multiple useful assets without making every channel feel identical.

• Changing the length, pace, format, and level of detail for different channels and audiences while protecting the core idea.

• Managing several briefs at once, communicate trade‑offs early, and balance craft with the pace required by campaigns and field activity.

• Maintaining a working bank of customer proof, statistics, quotes, objections, examples, and approved claims that can be reused across activity.

• Using AI to support research and production while protecting originality, and editorial quality.

Who we are looking for

The successful candidate will demonstrate:

• Significant professional experience in B2B SaaS copywriting, content writing, journalism, editorial, brand storytelling, or a related discipline.

• A strong portfolio showing high-quality long- and short-form work across several formats and stages of the buyer journey.

• Strong editorial judgment to find the strongest angle and clearest structure in research, interviews, product information, and rough briefs.

• Frontline empathy. You understand the realities of distributed, deskless, or operational work and avoid writing that sounds as though it was created from behind a desk.

• Commercial awareness of how content supports attention, authority, engagement, opportunity creation, and growth.

• Experience interviewing customers, executives, or subject‑matter experts and developing content from those conversations.

• Confidence moving between reports, articles, webpages, campaigns, customer stories, email, social, presentations, and scripts.

• Comfortable working with senior stakeholders to improve the brief, defend a strong editorial choice, and respond constructively to feedback.

• Experience managing multiple briefs and stakeholders in a fast‑moving in‑house, agency, technology, or scale‑up environment.

Desirable

• Experience with the HR tech industry

• First‑hand experience writing for retail, hospitality, manufacturing, food and consumer goods, healthcare, or logistics.

• Experience writing research‑led reports, customer stories, executive thought leadership, or sales enablement content.

• Understanding of AI search, answer engine optimization, generative engine optimization, and citation visibility.

• Experience writing for North American and UK or European audiences.

• Experience using performance data and audience feedback to improve content over time.

Closing date for receipt of applications is 5pm UK time on 30th October 2026