Social & Content Lead: Strategy + Creator (Hybrid)

TH Recruitment; West Bridgford; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays included

Hybrid working - office/home

Early finish on Fridays (2pm)

Volunteer days

Job summary

Tweezerman UK is seeking an experienced Social & Content Lead to own the content strategy and grow our social presence across brands. This hybrid role is based in Edwalton, Nottingham (NG12 4DG) with 3 days in the office and 2 days from home, offering £40,000 per annum on a full-time permanent basis.

You’ll personally create hero and campaign content, guide the Social & Content Executive, and collaborate with senior marketing colleagues to ensure social aligns with the wider brand strategy.

Qualifications

• 4+ years’ experience within social media, combining content strategy with hands-on content creation.
• Proven track record of developing social channels and driving audience engagement and growth.
• Confidence self-shooting and editing short-form, platform-native video.
• Strong knowledge of TikTok, Instagram, Meta, Pinterest and YouTube, with a clear understanding of what performs well on each platform.
• Excellent copywriting and storytelling skills.
• Strong analytical ability, with confidence using platform insights and social listening data to guide decisions.
• Experience briefing and working with external agencies.
• The confidence to provide creative direction and feedback to other content creators.
• Experience working across multiple brands or a brand portfolio would be advantageous.
• A genuine interest in beauty, digital trends and social culture.

Responsibilities

• Own and develop the social content strategy, content pillars and platform priorities across our brands.
• Translate wider brand and campaign objectives into engaging, social‑first content plans tailored to individual platforms.
• Brief, guide and review the day‑to‑day content produced by the Social & Content Executive.
• Stay ahead of emerging social trends, platform developments and algorithm changes, proactively adapting our approach to maximise performance.
• Set the standard for what great social content looks like across the brand portfolio.
• Personally create high‑quality hero and campaign content, including self‑filmed, fast‑turnaround content when opportunities arise.
• Shoot and edit short‑form, platform‑native video for channels such as TikTok, Instagram and YouTube.
• Work closely with our in‑house and global creative teams to develop higher‑production campaign assets.
• Establish a clear understanding of what is both ‘on brand’ and genuinely ‘native to platform’ for each of our brands.
• Bring new creative ideas to the table and identify opportunities to keep our content fresh, relevant and engaging.
• Take ownership of organic social performance and monitor key channel KPIs.
• Use social and audience data to identify trends, opportunities and areas for growth.
• Continuously use performance insights to refine content strategy and improve delivery.
• Produce monthly reporting with clear insights and actionable recommendations.
• Manage the relationship with our paid social agency.
• Set campaign objectives and provide clear briefs to support reach, awareness and wider brand goals.
• Ensure paid and organic social activity work effectively together.
• Partner closely with colleagues across Marketing to ensure social, PR and influencer activity is connected and aligned.
• Work with E‑commerce colleagues to ensure social activity supports wider brand and commercial priorities.
• Collaborate across the business to identify content opportunities, product stories and campaigns that will resonate with our audiences.

Skills

Social media strategy

Content creation

Video editing

Platform knowledge

Copywriting

Analytics

Agency briefing

Creative direction

Brand portfolio experience

Beauty industry interest

Job description

Tweezerman UK is seeking an experienced Social & Content Lead to own the content strategy and grow our social presence across brands. This hybrid role is based in Edwalton, Nottingham (NG12 4DG) with 3 days in the office and 2 days from home, offering £40,000 per annum on a full-time permanent basis.

You’ll personally create hero and campaign content, guide the Social & Content Executive, and collaborate with senior marketing colleagues to ensure social aligns with the wider brand strategy.