Social Content & Digital Marketing Lead (Remote)

TGI Fridays UK; Bedford; Remote; GBP 35,000 - 52,000; Full time

Job summary

TGI Fridays UK is seeking a digitally savvy Social Content Creator & Digital Marketing Executive to own our social presence end-to-end—from ideation and content creation through to community management and paid digital performance.

You will manage the social content lifecycle, shoot engaging content on mobile, and collaborate with influencers to maximise reach and engagement across platforms.

Qualifications

• Proven experience creating content for TikTok and Instagram (short-form video essential).
• Ability to shoot and edit high-quality content on mobile.
• Experience managing organic social channels and community engagement.
• Working knowledge of paid social and paid digital media.
• Data-literate with the ability to interpret performance metrics and insights.

Responsibilities

• Own the full social content lifecycle: ideation, planning, shooting, editing, publishing and optimisation.
• Create engaging, video-first content for TikTok, Instagram, Facebook, and emerging platforms.
• Manage and maintain the social content calendar aligned with brand priorities and campaigns.
• Capture in-restaurant content and bring the Fridays brand to life through storytelling.
• Monitor and respond to guest feedback in brand-appropriate ways (including out-of-hours).
• Develop and manage brand ambassador/creator communities to fuel ongoing content creation.
• Identify and collaborate with relevant influencers and creators for partnerships.
• Plan, execute and optimise paid social campaigns across Meta, TikTok, Google, etc.

Skills

Video editing

Content creation

Community management

Influencer partnerships

Paid social

Analytics

Mobile shooting/editing

Content strategy

Tools

Sprout Social

Meta Business Manager

TikTok Ads

Google Ads

Canva

CapCut

Adobe

Job description

TGI Fridays UK is seeking a digitally savvy Social Content Creator & Digital Marketing Executive to own our social presence end-to-end—from ideation and content creation through to community management and paid digital performance.

You will manage the social content lifecycle, shoot engaging content on mobile, and collaborate with influencers to maximise reach and engagement across platforms.