Social Content Creator — Platform-Native & Trend-Driven

Wpp Group; Greater London; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Life Assurance

Permanent Health Insurance

BUPA

Flexible hybrid-working schedule

Well-being Programme

Employee Assistance Support

Cycle to Work Scheme

Eye Care and Glasses Vouchers

Season Ticket Loans

WPP Discounts

Job summary

VML is seeking a Content Creator to join our hybrid team in London. You will craft engaging, platform-native social content across channels, working with strategists, social teams and influencers to bring briefs to life.

You’ll shape content that resonates culturally and performs across TikTok, Instagram and evolving formats. You’ll collaborate with production, strategy and account teams to ensure on-brand, timely output, while iterating on performance insights to sharpen future campaigns.

Qualifications

• Experience creating social-first content for brands or agencies.
• Strong understanding of TikTok, Instagram, and short-form video culture.
• Ability to turn ideas into visually engaging, platform-native content.
• Strong creative instincts with attention to detail and storytelling.
• Comfortable working in a fast-paced, collaborative environment.

Responsibilities

• Create engaging, platform-native content across social channels including short-form video, static posts, story formats, and emerging content types.
• Collaborate with social, strategy, and influencer teams to develop content ideas that align with campaign objectives and brand tone.
• Translate briefs into compelling, scroll-stopping content concepts.
• Understand platform nuances to optimize content for each environment, especially TikTok and Instagram.
• Review content performance and apply insights to improve future output.

Skills

Social storytelling

Platform-native content

TikTok & Instagram culture

Video editing

Collaboration

Tools

Video editing software

Job description

VML is seeking a Content Creator to join our hybrid team in London. You will craft engaging, platform-native social content across channels, working with strategists, social teams and influencers to bring briefs to life.

You’ll shape content that resonates culturally and performs across TikTok, Instagram and evolving formats. You’ll collaborate with production, strategy and account teams to ensure on-brand, timely output, while iterating on performance insights to sharpen future campaigns.